Amazon’s Brand Innovation Lab is looking for a talented, passionate, and a hands-on Creative (Art Director) to conceptualise and create one-of-a-kind campaigns for a wide range of brands across MENA. You’ll partner with Sales leads, Solutions Managers, Producers, and Design Technology and Engineering teams to create first-class customer experiences both online and offline by innovating with the Amazon canvas (Prime Video, Alexa, Twitch, etc.). You’ll lead projects and own client relationships, focusing on creating work that benefits the end customer while pushing the creative envelope from brief to execution, with a focus on our partnerships and sponsorships offering.
From ideation through launch, you will be responsible for delivering ambitious, insightful, and data-driven concepts that translate needs and constraints into customer-focused brand campaign ideas and solutions. You will be equally strong at concept and execution and an expert in leveraging AI tools and workflows, articulating end-to-end creative solutions, and turning that vision into high-quality experiences. This could include video content, user interface designs for voice and screen, interaction models, prototypes, and interactive advertising campaigns. This role will use data and insights to create campaign strategy and concepts, develop designs and the look and feel for experiences, as well as templates for never-before-done brand campaigns and experiences that will solve customer problems, on and off Amazon platforms.
Candidates should have an in-depth understanding of AI tools, Photoshop, Illustrator, PowerPoint, Figma and Webflow, (or an interest to learn Webflow), and understanding of UX design.
The candidate’s portfolio should feature highly creative, award-winning campaigns and ideas that solve customer and advertiser problems through a variety of different media channels, including but not limited to video, social, digital activations, and outdoor. You have strong conceptual, presentation, storytelling, and time management skills, as well as digital media experience, insight-driven and strategic thinking, and of course, an acute attention to detail.
Key job responsibilities
-Concept, design (art), and execute innovative ad campaigns and experiences for global brands.
Partner with designers, program managers, developers, strategists, business leads, and producers to create customer-focused solutions that deliver on advertiser objectives.
-Independently lead campaigns from brief to execution and collaborate with internal teams, clients, and external agency partners.
-Obsessed with understanding customers and making work that delivers both innovation and results.
-Present ideas and concepts to clients, agencies, and internally.
-Proven ability to ideate for film, print, digital, out-of-home, experiential, and social.
-Ability to manage multiple projects at once within budget and deadlines.
-Be proactive in developing new products and ideas on behalf of the customer.
A day in the life
- Partnering with a variety of brands, media, and creative agencies to work on innovative campaigns for travel and tourism, automotive, finance, consumables, telecommunication etc.
- From designing brand experiences (digital and physical), from documentary films in Prime Video to Alexa branded experiences, you will always strive to create never-before-done ideas.
- Presenting a campaign to senior brand clients and their partners in creative and media agencies.
- Reviewing edits and work in progress with your partners, collecting and responding to feedback in order to meet the highest creative standards.
- Work with your team on proactive projects and initiatives and bring them to life.
About the team
The Brand Innovation Lab is Amazon' Ads Innovation team dedicated to creating one-of-a-kind campaigns and activations for global advertisers.
Leveraging the full Amazon canvas: custom landing pages, Alexa, Fire TV, Twitch, Prime Video, and more. We build campaigns that reach millions of customers across digital channels and in the real world.
The team also works on Prime Video IP and brands, developing co-branded full-funnel campaigns.
Basic Qualifications
- Experience in driving compelling creative strategy and execution at an agency or in-house creative team
- Experience communicating and delivering presentations to customers, stakeholders, and/or teammates
- In-depth understanding of industry design tools (Ex. Adobe Creative Cloud, Figma), and a basic understanding of UX design and UX design Tools (ie. Webflow)
Preferred Qualifications
- Knowledge of InDesign, Photoshop, Illustrator, Keynote
- Experience developing cross-functional relationships with product, consumer research and marketing teams to develop strategy and consumer insights that drive compelling creative executions
- Experience leading creative development of innovative creative from concept to delivery
- Experience presenting creative concepts effectively to senior executives
- Experience managing multiple projects and meeting aggressive deadlines
- Experience in developing creative concepts and executing campaigns for brand partnerships and/or sponsorships
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