Creative Strategist , Twitch Brand Partnership Studio (BPS)

Why Twitch?
Twitch is the largest live streaming platform in the world where, each month, over 252 million viewers watch more than 11 million content creators go live across gaming, music, food, comedy, art and more.


The role:
The mission of the Brand Partnership Studio is to bring Twitch streamers visibility and creativity across Twitch and Amazon through strategic brand partnerships. We enable brands to win in the creator economy by delivering what their target audiences
and Twitch viewers want - programs that harness popular culture and community behaviors with compelling content and tech. You will join this highly skilled globally connected team who are passionate about content innovation. We work collaboratively, with respect and inclusivity, to achieve excellent client and audience outcomes.


Reporting to the Creative Strategy Lead, EU, the Creative Strategist will be a key player contributing to the Brand Partnership Studio mission within the Berlin office. You will work on large-scale, high-profile advertising campaigns for Twitch’s most important clients in Germany and across Europe.

Your role will involve concepting, scoping and pitching inspiring branded content campaigns that translate client’s goals into compelling experiences.

Using your existing knowledge of the streaming landscape, you will uncover cultural insights on Twitch, the gaming community and Gen-Z audience, to develop strategic brand narratives for clients.

Working across a number of advertising verticals (including CPG, QSR, FMCG, Technology, Finance, Retail and Automotive) you will collaborate with new and existing clients to translate marketing objectives into creative campaigns that leverage the best of Twitch’s platform, products and talent.

You will partner with media agencies, advertising agencies and clients across Germany to attend pitches, brainstorms and collaborative work sessions which evangelize and educate on behalf of the Twitch platform.


Key job responsibilities
A Creative Strategist is expected to operate with autonomy and discretion. You will have a portfolio of branded content work, solid creative instincts and high standards for campaign work. You have excellent written and verbal communication skills in German and English. You can take a complex concept and present it in a way that is easy to understand.

You must be familiar with the RFP process, analyzing briefs, the problems brands are trying to solve, and how to deliver an effective response that delivers against measurable business objectives. You have experience presenting creative concepts to clients and are comfortable pitching to executive level stakeholders.

You should have an understanding of Twitch, the Influencer space, branded content and the digital advertising landscape. You will be comfortable working in a fast-paced environment, juggling multiple projects and collaborating with cross-functional teams across the region.

Basic Qualifications

- Bachelor's degree
- Experience in driving compelling creative strategy and execution at an agency or in-house creative team

Preferred Qualifications

- Knowledge of InDesign, Photoshop, Illustrator, Keynote
- Experience developing cross-functional relationships with product, consumer research and marketing teams to develop strategy and consumer insights that drive compelling creative executions
- Experience leading creative development of innovative creative from concept to delivery
- Experience presenting creative concepts effectively to senior executives
- Experience managing multiple projects and meeting aggressive deadlines

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