Head Partner Marketing APJ, Global Partner Marketing

The Head of APJ Partner and ISV Marketing at AWS leads the organization responsible for partner marketing strategy, planning and execution across the APAC and Japan. This role develops and executes strategic, data-driven marketing programs to, with and through partners to drive demand and revenue, managing partner coverage, joint marketing plans, MDF planning and approval processes. The role is responsible for both partner-led and AWS-led demand generation programs. The ideal candidate brings extensive experience building, leading and developing large, complex marketing teams that drive demand generation. The candidate will be able to demonstrate communication skills, analytical capabilities, deep understanding of the marketing mix, and proven ability to work cross-functionally with multiple stakeholders.

Key job responsibilities
• Develop, own and execute the APAC and Japan partner marketing plan including partner coverage, integration into AWS-led demand generation, MDF planning, and partner-led demand generation.
• Develop, own and execute the ABM plans to support partner growth strategies.
• Hire and develop a team of partner marketing professionals and ABM specialists that plan and deliver partner demand generation programs including integrated campaigns, digital marketing and events.
• Partner closely with field marketing to ensure a unified marketing strategy across the Geo- specifically the development of account based marketing programs and strategies with partners.
• Work closely with APJ partner and direct sales leaders to understand regional priorities and execute plans to drive opportunities and pipeline that can support them.
• Drive cross-functional collaboration with extended marketing teams (Digital Marketing, events, Field teams) to execute partner-led programs.
• Work with global and regional teams to share best practices and ensure alignment across different marketing efforts.
• Set goals, measure and report outcomes to the internal business and external partner stakeholders.


About the team
Partner Marketing, is a highly motivated global team that sits at the heart of how AWS grows with and through its partner ecosystem. Its purpose is straight forward: Partner Marketing expands AWS reach across customer segments by building joint marketing strategies and plans with priority partners.

Basic Qualifications

- 10+ years of professional non-internship marketing experience
- Experience managing teams
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience driving direction and alignment with cross-functional teams

Preferred Qualifications

- Experience in traditional and emerging media channels including TV, OOH, cinema, digital display, online video and paid social
- Experience leading across multiple locales

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