Sr. UX Visual Designer, Prime Video Experience Design

Prime Video is seeking a Sr. UX Visual Designer to join our centralized visual, motion, and artwork design studio within Prime Video Experience Design (PVXD). In this role, you will be an experienced visual designer responsible for contributing to and scaling the visual experience across Prime Video's product landscape — spanning living room, mobile, web, and tablet surfaces across global markets.

As a senior individual contributor, you will execute on and help evolve the visual design vision for Prime Video's product experience, contribute to scalable design systems, and tackle complex design challenges across Prime Video's product surfaces. This is not a traditional UI design role — you will operate at the intersection of brand expression, systems thinking, and experience prototyping, partnering closely with motion designers, interaction designers, design technologists, researchers, product managers, and engineering leaders to deliver high-quality experiences.


Key job responsibilities
Visual Design Craft & Execution: Contribute to and refine the visual design language for Prime Video's product experience — including layout systems, color, typography, iconography, illustration, and imagery treatment. Execute on the strategic direction for how visual design expresses the Prime Video brand across platforms and surfaces, while informing its evolution through hands-on craft work.

Design System Contribution: Contribute to and extend the visual foundations of Prime Video's design system (Fable) — working with tokens, component visual standards, patterns, and guidelines that scale across teams and platforms. Help drive adoption of system standards and propose improvements based on product needs.

Prototyping & Experience Visualization: Create high-fidelity prototypes that bring design concepts to life — communicating vision, validating ideas with stakeholders, and bridging the gap between static comps and production experiences. Use prototyping as a tool for storytelling, alignment, and decision-making.

Complex Problem Solving: Take on complex, multi-faceted design challenges that require strong judgment — navigating tradeoffs, proposing solutions, and delivering polished visual work that establishes or extends patterns for the product.

Motion Design Partnership: Collaborate closely with motion designers to ensure visual and motion design work as a unified system. Provide visual direction that informs motion behavior, review motion work for brand and visual coherence, and partner on defining how static and dynamic elements integrate within the design system.

Engineering Collaboration & Hand-off: Partner with engineering teams to ensure technical feasibility, performance, and fidelity of visual implementations at platform scale. Create detailed design specifications and participate in design QA and Walk the Store sessions to verify production fidelity.

Design System Adoption: Drive design system adoption within your product area. Participate in system-level design reviews and contribute to ensuring the system evolves to meet the needs of designers across the organization.

Mentorship & Craft Elevation: Actively mentor peers and contribute to raising the visual design craft bar across the studio. Participate in and contribute to design critiques, and model strong craft in systematic visual thinking, prototyping, and brand expression.

Cross-Team Influence: Contribute visual design perspectives that inform product direction and design review cycles. Use prototypes and visual artifacts to drive alignment with partner teams.

Accessibility & Inclusive Design: Advocate for accessible, inclusive visual design that meets global standards and serves diverse audiences — ensuring visual systems account for contrast, readability, and adaptability across contexts.


About the team
The PVXD Visual Design Studio is a centralized creative team that provides visual, motion, and artwork design services to the entire Prime Video Experience Design organization. We support designers across five global locations, partnering on feature-level visual design while driving studio-wide initiatives that elevate the craft and coherence of Prime Video's visual identity.

Our team includes dedicated motion designers, visual designers, and design technologists — and this role contributes to that ecosystem, delivering strong visual craft that informs and elevates the work across disciplines. We value prototyping as a core practice, design systems as infrastructure, and cross-disciplinary collaboration as the path to great customer experiences.

Basic Qualifications

- 7+ years of design experience
- Have an available online portfolio
- Experience in delivering design solutions for projects of large scope and complexity
- Experience directly working with engineering teams
- Bachelor's degree or above in graphic design, interactive design, or equivalent
- Strong prototyping skills with the ability to create high-fidelity interactive prototypes that communicate design intent beyond static deliverables (using tools such as ProtoPie, Principle, Figma prototyping, Rive, or equivalent)
- Experience designing for entertainment, media, or content-rich consumer products across multiple platforms (mobile, web, TV/living room)
- Strong proficiency in Figma, including component architecture, design tokens, and library management
- Experience collaborating with motion designers — providing visual direction that informs motion behavior and reviewing motion work for brand coherence
- Experience contributing to visual brand guidelines and translating brand identity into product-level visual language

Preferred Qualifications

- Experience with UX design of complex workflows
- Experience in streaming, entertainment, or media product design
- Experience contributing to a design system used by multiple teams across multiple locations
- Experience designing for living room / 10-foot UI experiences
- Understanding of motion design principles and how visual design decisions enable or constrain motion behavior

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

USA, CA, Culver City - 137,800.00 - 186,400.00 USD annually
USA, WA, SEATTLE - 137,800.00 - 186,400.00 USD annually