Program Manager - Instructional Designer, WFM Merchandising Learning and Change

Responsible for the design, implementation, administration, and delivery of training programs, practices, tool adoption and procedures to all levels of the merchandising organization. Provides on-going consultation on Learning & Development research, learning theory and technologies, motivation theory, provides side-by-side in-person coaching for tool adoption and instructional design. Engages with cross functional L&D teams, Merchandising Enablement program owners, and other internal stakeholders to understand, support, and advise on specific training needs. Interacts with functional organizations to develop specifications for course content and delivery. May be involved in both the development, delivery, and side by side coaching of training programs. May also facilitate design and delivery by external experts and consultants.


Key job responsibilities
Own end-to-end L&D program management across merchandising—from needs analysis through delivery, measurement, and iteration. Define requirements, KPIs, milestones, and roadmaps; drive cross-functional teams to meet timelines. Manage large-scale projects with multiple workstreams, proactively identifying risks and clearing blockers.

Design and deliver engaging, learner-centered training applying adult learning theory and evidence-based instructional design. Facilitate instructor-led sessions (virtual/in-person), workshops, and coaching that drive behavioral change. Execute tool adoption strategies including side-by-side coaching, hyper-care support, and super-user networks.

Champion AI-powered tools to accelerate learning development. Experiment with AI solutions to personalize learning paths, automate design tasks, and generate data-driven insights. Develop AI literacy and prompt engineering best practices within the team.


A day in the life
You might start your morning facilitating a training for the merchandising organization, then build an interactive module in Articulate or edit a video walkthrough for a new tool feature. Between meetings, you're uploading courses and analyzing metrics in Amazon Learn, authoring launch communications, reviewing a teammate's curriculum with fresh eyes, writing a learning plan proposal, organizing training materials, or booking locations for in-person events. Every day blends creative design, hands-on facilitation, and operational coordination.

About the team
We combine learning & development and change management functions to support the merchandising and merchandising support organizations through on-the-job learning, strategic planning, stakeholder engagement, tool adoption, and change management strategies.

Basic Qualifications

- 4+ years of program or project management experience
- 4+ years of defining and implementing process improvement initiatives using data and metrics experience
- Experience working cross functionally with tech and non-tech teams
- Experience using data and metrics to determine and drive improvements
- Bachelor's degree
- Experience designing and developing training materials in all modalities including ILT, e-learning and video
- Experience in facilitating, or experience focused on Adult Learning Theory, including 1) virtual training facilitation and dealing with remote teams, and 2) delivering Soft Skills, Technology Skills and/or Technical or other Systems training
- 4+ years in L&D program management experience

Preferred Qualifications

- 4+ years of driving end to end delivery, and communicating results to senior leadership experience
- Experience in stakeholder management, dealing with multiple stakeholders at varied levels of the organization
- 4+ years of driving process improvements experience
- Experience building processes, project management, and schedules
- Experience with Learning Management Systems (LMS)
- Retail/merchandising background
- Instructional design certification
- Proficiency in rapid authoring tools

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

USA, TX, AUSTIN - 74,200.00 - 129,800.00 USD annually