Principal, Product Marketing, AI Studios

Shape the future of cinematic storytelling: for creators, by creators. We're seeking a founding Principal Product Marketing Manager to own how the industry understands our GenAI-enabled creative platform — built at Prime Video and Amazon MGM Studios to help professional creators bring animation, live action, and VFX content to screen. AI Studios is a fast-growing team operating as a startup within Amazon, with direct ownership of studio-level goals.

This is a founding role: you will build the product marketing function for AI Studios from the ground up and own its strategy end to end. You are accountable for how our platform is positioned, differentiated, and understood at industry scale — the narrative, competitive positioning, and market brand that drive awareness and demand across Amazon MGM Studios, AWS, and the broader creative industry. You will operate with complete independence in a space where the long-term strategy is not yet defined, set the marketing strategy, and bring the data-driven judgment to make the hard positioning trade-offs. The single most important thing you bring is credibility in the AI content-creation industry: you know the tools, you have made content with them, and you can hold your own in any room — with the best creators and filmmakers, and with the most skeptical executives.

Key job responsibilities
As AI Studios' founding Principal Product Marketing Manager, you will define and own the product marketing strategy for the platform, with long-term impact on how it is perceived across the industry. You will:

- Own the platform's core positioning and value proposition — the messaging and go-to-market narrative that define what it is, who it's for, and why it matters — so the industry, customers, and partners understand it clearly and consistently.
- Own competitive differentiation: track a fast-moving landscape, articulate where we lead and where we are heading, and evolve the story as the market and our capabilities change.
- Aggregate and synthesize signals — competitive intelligence, customer and creator needs, industry and model trends — into a coherent marketing strategy and point of view that others build on.
- Build the definitive narrative and asset portfolio, versioned for distinct audiences (executive, artist and creative, technical and model-focused) and kept current with our latest capabilities, so the organization is always ready to represent the platform at its best.
- Drive awareness and demand across internal Amazon (Prime Video, Amazon MGM Studios, AWS, AGI, etc.) and external stages, converting broad interest into a durable pipeline of engagement rather than one-off scrambles.
- Represent the platform credibly in high-stakes rooms — and equip senior leaders with the framing, competitive answers, and visual aids they need to carry the story themselves.
- Partner with Business Development and go-to-market teams to shape how the platform is positioned for the customer segments it serves over time.
- Create the mechanisms that let product marketing scale as the function grows, force-multiplying your impact through creative partners and the broader team rather than producing everything yourself.
- Collaborate closely with your cross-functional counterparts, including Product Management, UX Design, Engineering, Applied Science, and Creative teams to understand and inform the direction of our product suite.

A day in the life
Your morning starts with a request from leadership for a tailored pitch ahead of an executive meeting — and because you own a current, coherent narrative, you turn it around without pulling anyone off their day job. You sync with a creative lead to capture a fresh demo and usage anecdotes, then sharpen the competitive framing on where the platform leads and where it is heading. After lunch, you prep a model-focused cut of the story with Science for a technical audience and a VP-level cut for an upcoming review, and align with Business Development on how the positioning maps to their go-to-market. You field inbound interest from another team and fold it into the demand plan. You close the day evolving the differentiation story against the latest competitor release. Throughout, you're the person who owns how the industry sees what we're building.

About the team
AI Studios is a small, high-ownership "startup within Amazon," formed by Prime Video and Amazon MGM Studios to build multimodal AI tools and models for content creation with human's in the driver's seat. We work directly with professional filmmakers, animators, and VFX artists on active productions. We operate from first principles, learn directly from working creators on real productions, and hold a high bar for craft, safety, and storytelling magic. If you're motivated by invention and inspired by storytellers, this is your seat at the table.

Basic Qualifications

- 9+ years of professional non-internship marketing experience
- Experience communicating results to senior leadership
- Experience using data and metrics to drive improvements
- Experience building, executing and scaling cross-functional marketing programs
- Experience driving direction and alignment with cross-functional teams
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)

Preferred Qualifications

- Experience with creating GTM initiatives at scale
- Experience working cross-functionally across marketing, product management, analytics, UX, and research
- Experience and credibility in the AI content-creation or media-production industry
- Hands-on fluency creating content with generative-AI tools

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

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The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

USA, CA, Culver City - 170,000.00 - 230,000.00 USD annually