Event Program Manager, Customer Engagement Programs

AWS Marketing, Event Content and Platform Ops is seeking an individual to execute event platform enablement across specific regions. This role will be responsible for leading the operational aspects of integrating technology into global events, focusing on executing as well as training and equipping internal teams to effectively use event platforms and tools to achieve business goals.

Key job responsibilities
· Strategy & Planning: Contribute to the development of and execute on a global enablement strategy for event technologies, aligning with overall business objectives and the sales or marketing strategy.

· Content & Training: Create, maintain, and deliver comprehensive training materials, including online, self-paced content, presentations, and other enablement resources for internal teams.

· Technology Management: Manage the overall delivery and enablement of the event technology track to align with global standards and regional variations.

· Vendor & Partner Management: Cultivate and manage relationships with technology vendors to ensure successful deployment and integration of event technology products.

· Data & Analytics: Define and track key performance indicators (KPIs) to measure the effectiveness of enablement programs and event technology, utilizing data to optimize processes and future events.

· Cross-Functional Collaboration: Work closely with various teams, including Sales, Marketing, Event Technology Team, and event production, to ensure consistent messaging and a cohesive digital attendee experience.

· Project Management: Lead projects for the development and deployment of event technology and enablement programs, managing timelines, budgets, and resources.

· Innovation: Research and present innovative ideas and emerging technologies, such as AI tools, to enhance the attendee experience and improve event operations.


About the team

The Platform Operations team supports the build, configuration of event management platforms for registration, onsite badging and check-in, session scanning, lead retrieval, etc. for a global portfolio of events. We are a global team supporting events at scale.

Diverse Experiences
AWS values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying.
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Inclusive Team Culture

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Basic Qualifications

- Experience in professional non-internship marketing
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience using Microsoft Excel to manipulate and analyze data
- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
- Experience optimizing for short term execution while planning for long term technical capabilities
- Experience in program or project management including the delivery of cross-functional projects
- Experience in event technology: Strong understanding of event apps, registration platforms, and the broader event tech stack

Preferred Qualifications

- Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs
- Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation
- Excellent communication and collaboration skills: Strong written and verbal communication, with the ability to interact and influence effectively across all levels of an organization.
- Adaptability: Ability to thrive in a fast-paced and evolving environment, embrace change, and adapt to new technologies.
- Business acumen: Understanding of how event technology supports broader business objectives like lead generation and revenue growth.

Amazon is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We value your passion to discover, invent, simplify and build. Protecting your privacy and the security of your data is a longstanding top priority for Amazon. Please consult our Privacy Notice (https://www.amazon.jobs/en/privacy_page) to know more about how we collect, use and transfer the personal data of our candidates.

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.