Social Media Manager, Amazon Prime Video, India

Amazon Prime Video is changing the way people watch movies and TV shows, offering multiple ways to instantly stream and watch videos. Our mission is to build the widest selection of digital video content and make it trivially easy for customers to enjoy great content wherever and whenever they want.

We are looking for a creative, customer-obsessed Social Media Manager to drive campaign-led social marketing for Prime Video India's content slate. In this individual contributor role, you will be responsible for conceptualizing and executing social media campaigns that bring new titles — across both Local Originals and Global Originals — to life for Indian audiences. You will work at the intersection of content, culture, and community to ensure every title launch creates maximum awareness, conversation, and excitement among fans and potential viewers.

Key job responsibilities
• Title Launch Campaigns: Own end-to-end social media campaign strategy and execution for new title launches across Local Originals (LO) and Global Originals (GO), from announcement to post-launch engagement
• Creative Conceptualization: Develop thumb-stopping, platform-native creative concepts and content ideas that generate buzz, drive conversation, and build anticipation for upcoming titles
• Content Calendar Management: Build and manage a robust content calendar aligned to the title release slate; plan phased campaign rollouts (teaser, trailer, launch, sustain) tailored to each title
• Platform Strategy: Create platform-specific content strategies across Instagram, X/Twitter, YouTube, Facebook, Threads, and emerging platforms, optimizing formats and storytelling for each
• Cross-Functional Collaboration Work closely with content marketing, PR, creative services, and talent teams to align on title positioning, key messaging, and asset creation
• Agency Coordination: Brief and manage creative and social agencies on campaign deliverables; review output to ensure quality, timeliness, and brand consistency
• Talent & Creator Partnerships: Collaborate with talent (cast, directors) and digital creators/influencers to amplify title launches through authentic social storytelling
• Cultural Integration: Tap into cultural moments, trending conversations, and fan communities to make title campaigns locally relevant and shareable
• Performance Analysis: Track, analyze, and report on campaign performance metrics; derive actionable insights to optimize future campaigns and build scalable playbooks
• Community Engagement: Drive fan engagement and conversation around title launches; foster communities of superfans and leverage UGC to extend campaign reach
• Competitive Intelligence: Monitor competitor title launch strategies on social media; identify opportunities to differentiate and outperform
• Experimentation & Innovation: Test new formats, platform features, and engagement mechanics to continuously raise the bar on title campaign effectiveness
• Global-Local Adaptation: Adapt global original campaign toolkits for the Indian market while ensuring cultural relevance and local audience appeal

Basic Qualifications

- 6+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience building and optimizing multiple, simultaneous marketing campaigns
- Experience managing or working within cross-functional marketing and creative teams
- Knowledge of Excel skills to be able to refine data and prepare business reports
- Experience in English-language communication skills, both written and verbal
- Bachelor's degree or equivalent
- Experience managing external agencies
- - Experience in a creative role understanding consumer trends and creating content
- Experience analyzing campaign performance metrics and key performance indicators (KPIs)
- - Experience building and executing social media campaigns from concept to post-analysis

Preferred Qualifications

- Experience in multi-territory campaign management
- Experience in digital marketing and content production timelines and process

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.