SPN Marketing Specialist

Amazon Global Selling is one of Amazon’s business units that helps businesses from anywhere in the world to launch a global business, reaching Amazon customers around the world and building international brands. Through Amazon Global Selling, sellers of different types and sizes can directly reach Amazon’s 300+ million worldwide active customer accounts, including 150 million+ Prime customers in overseas Amazon marketplaces; and millions of institutional buyers.

We are hiring a Marketing Specialist to help plan and execute marketing campaigns, content, community operations, and brand communications for the Service Provider Network and the broader seller ecosystem. You will support the full workflow, from community management to large-scale industry summits and day-to-day content production, acting as a key force multiplier for the marketing team.

Key job responsibilities
Manage and grow the SPN WeCom community — daily operations, member engagement, content distribution, announcements, and Q&A response; keep the service-provider audience active and informed.
Support end-to-end planning and on-site execution of flagship events and other online campaigns
Produce tight, high-impact copy with a clear novelty hook and concrete numbers; adapt one core message across channels and audiences.
Conduct data analysis across community, campaign, and event performance — track sign-ins, engagement, and reach against targets, and package results into clear internal readouts and post-event recaps.
Support the development of insight reports (e.g., AI service-provider research) from raw data to a clean, presentation-ready narrative.
Leverage AI tools to optimize work efficiency — use AI for content drafting, translation, data summarization, design, and workflow automation, and help the team adopt better AI-driven practices.
Coordinate marketing timelines, vendor/agency work (including RFP and Q&A support), and keep content libraries, templates, and shared files organized and version-controlled.

Basic Qualifications

- Bachelor's degree in marketing, business, or a related field, with a minimum of 2-5 years of relevant experience in marketing.
- Proven track record of success in developing and executing digital marketing strategies, with a deep understanding of emerging channels and trends.
- Excellent analytical and problem-solving skills, with the ability to interpret data and translate insights into actionable plans.
- Strong project management skills, with the ability to manage multiple initiatives and priorities simultaneously.
- Excellent communication and interpersonal skills in Chinese and English, with the ability to build and maintain strong relationships with internal and external stakeholders.
- Proficient in digital marketing tools and platforms, with a willingness to continually learn and adapt to new technologies.

Preferred Qualifications

- Experience managing multiple complex projects and adapting to change
- Experience in partnership marketing
- Experience with data analysis

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