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Partner Marketing Manager, Brand and Integrated Marketing Fire TV
AmazonSanta Monica, California, USA$93,300 - $163,3003+ years
Apply Amazon Fire TV is looking for an innovative, highly motivated, and customer obsessed individual to join our team to work with some of the biggest names in streaming as a Partner Marketing Manager.
The Partner and Growth Marketing team is responsible for enabling best in class marketing with our Fire TV app partners while driving growth for Fire TV. We are seeking hands-on Marketing Manager to manage partner relations, curate title selection and manage partner approvals. In this role you will have an opportunity to work cross functionally with a broad array of internal stakeholders and external partners - helping coordinate campaigns, as well as managing our yearly campaign calendar.
This position offers an opportunity to leverage your creative marketing skills and passion for entertainment with the one of the world's leading technology companies, while experiencing the excitement and explosive growth of the streaming world.
Key job responsibilities
- Drive integrated marketing ideas that creatively break through while driving core KPIs around awareness, customer acquisition, subscription growth, and engagement.
- Collaborate closely with the broader Fire TV product and business teams, Business Development, Amazon Ads, and other key internal partner teams.
- Develop and execute test and learn plans (copy, creative, targeting) for continuous performance improvement and optimization of campaigns.
- Drive operational excellence through the development and maintenance of scalable frameworks, SOPs, and best practices that enable consistent, high-quality campaign execution and continuous improvement across the team.
- Identify win-wins for Fire TV and partner to aid in the negotiation and sell-in of co-marketing programs.
- Provide inputs into status updates and quarterly business reviews for senior leadership.
A day in the life
The Partner Marketing Manager at Fire TV will manage a roster of accounts that includes weekly or monthly calls and up to daily correspondence with partners. This role will determine strategic plans in conjunction with the partner and internal stakeholder teams that lead to customer obsessed campaigns in support of key business objectives.
About the team
The Fire TV Brand and Integrated Marketing team oversees brand marketing, manages owned marketing channels, ideates and executes full-funnel 360 degree marketing campaigns, and manages the marketing and growth relationships with streaming content partners.
- Experience using data and metrics to determine and drive improvements
- Experience in building, executing and scaling cross functional marketing programs
- 3+ years of professional non-internship marketing experience
- Experience in the entertainment industry
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
USA, CA, Santa Monica - 93,300.00 - 163,300.00 USD annually
USA, WA, Seattle - 93,300.00 - 163,300.00 USD annually
The Partner and Growth Marketing team is responsible for enabling best in class marketing with our Fire TV app partners while driving growth for Fire TV. We are seeking hands-on Marketing Manager to manage partner relations, curate title selection and manage partner approvals. In this role you will have an opportunity to work cross functionally with a broad array of internal stakeholders and external partners - helping coordinate campaigns, as well as managing our yearly campaign calendar.
This position offers an opportunity to leverage your creative marketing skills and passion for entertainment with the one of the world's leading technology companies, while experiencing the excitement and explosive growth of the streaming world.
Key job responsibilities
- Drive integrated marketing ideas that creatively break through while driving core KPIs around awareness, customer acquisition, subscription growth, and engagement.
- Collaborate closely with the broader Fire TV product and business teams, Business Development, Amazon Ads, and other key internal partner teams.
- Develop and execute test and learn plans (copy, creative, targeting) for continuous performance improvement and optimization of campaigns.
- Drive operational excellence through the development and maintenance of scalable frameworks, SOPs, and best practices that enable consistent, high-quality campaign execution and continuous improvement across the team.
- Identify win-wins for Fire TV and partner to aid in the negotiation and sell-in of co-marketing programs.
- Provide inputs into status updates and quarterly business reviews for senior leadership.
A day in the life
The Partner Marketing Manager at Fire TV will manage a roster of accounts that includes weekly or monthly calls and up to daily correspondence with partners. This role will determine strategic plans in conjunction with the partner and internal stakeholder teams that lead to customer obsessed campaigns in support of key business objectives.
About the team
The Fire TV Brand and Integrated Marketing team oversees brand marketing, manages owned marketing channels, ideates and executes full-funnel 360 degree marketing campaigns, and manages the marketing and growth relationships with streaming content partners.
Basic Qualifications
- Bachelor's degree, or experience in written and oral communication, including the ability to communicate with all levels in the organization (technical, business, executive)- Experience using data and metrics to determine and drive improvements
- Experience in building, executing and scaling cross functional marketing programs
- 3+ years of professional non-internship marketing experience
Preferred Qualifications
- Experience in partnership marketing- Experience in the entertainment industry
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
USA, CA, Santa Monica - 93,300.00 - 163,300.00 USD annually
USA, WA, Seattle - 93,300.00 - 163,300.00 USD annually
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