Marketing Specialist, Music Merch

Amazon Music is seeking a Marketing Specialist to create impactful marketing and merchandising
campaigns for the Music Merch/CD/Vinyl team.

This role is responsible for creating best-in-class
marketing campaigns that drive awareness, discoverability, and sales for newly launched merch and physical music products. The role oversees execution of key traffic and awareness channels including paid media execution, campaign oversight, positioning, copy, creative templates, and timing. The specialist will use insights and performance data to develop channel recommendations and best practices. The position also includes supporting our largest Artist Merch capsule launches, and developing marketing end-to-end marketing campaigns for our CDs & Vinyl business.

The ideal candidate is a strong project manager who is customer-obsessed, data-driven, detail-oriented, and excited to work in a fast-paced environment. The candidate should be comfortable working independently, communicating regularly with stakeholders, and collaborating across Amazon Music, Amazon Fashion, and other cross-functional teams.

The role requires both strategic work (developing processes and trafficking plans) and tactical execution (building campaigns, analyzing traffic data, and improving workflows).

Amazon Music is an immersive audio entertainment service that deepens connections between fans, artists, and creators. From personalized music playlists to exclusive podcasts, concert livestreams to artist merch, Amazon Music is innovating at some of the most exciting intersections of music and culture. We offer experiences that serve all listeners with our different tiers of service: Prime members get access to all the music in shuffle mode, and top ad-free podcasts, included with their membership; customers can upgrade to Amazon Music Unlimited for unlimited, on-demand access to 100 million songs, including millions in HD, Ultra HD, and spatial audio; and anyone can listen for free by downloading the Amazon Music app or via Alexa-enabled devices.

Join us for the opportunity to influence how Amazon Music engages fans, artists, and creators on a global scale.



Key job responsibilities
- Own key traffic and awareness channels including paid media strategy, campaign oversight, positioning, copy, creative templates, and timing.
- Analyze and track campaign paid media performance across key marketing channels, optimize results, and share learnings with the team.
- Support launching artist capsules across Amazon.com and Amazon Music, including end-to-end asset planning, execution, reporting, and optimization.
- Serve as the external traffic subject matter expert and create processes that simplify and improve traffic impact.
- Serve as the marketing single point of contact for Physical Music (CDs, Vinyl, Cassettes) marketing support

About the team
The Music Merch team operates within Amazon Music, an immersive audio entertainment service that deepens connections between fans, artists, and creators. From personalized playlists to exclusive podcasts, concert livestreams to artist merch, Amazon Music innovates at exciting intersections of music and culture — with Prime members enjoying music in shuffle mode and ad-free podcasts, and Amazon Music Unlimited offering on-demand access to 100 million songs in HD, Ultra HD, and spatial audio. The Music Merch team's mission is to bring the world's largest collection of authentic music merch to fans wherever they are, however they prefer to shop.

Basic Qualifications

- 2+ years of professional non-internship marketing experience
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience in a marketing role
- Experience building and managing marketing campaigns end-to-end, including planning, execution, and performance reporting
- Proficiency with digital marketing tactics, content management systems, campaign trafficking tools, or site merchandising platforms
- Experience analyzing campaign performance data to identify trends and optimize results
- Demonstrated ability to manage multiple projects simultaneously in a fast-paced environment with competing deadlines

Preferred Qualifications

- Experience working with a Content Management System (e.g. Wordpress, Drupla, Joomla, etc.)
- Experience using integrated campaigns to solve brand/business challenges
- 3+ years of professional non-internship marketing experience
- 2+ years of experience in digital marketing, e-commerce merchandising, or retail media with measurable impact on traffic and conversion
- Experience with A/B testing methodologies and translating test results into scalable best practices and process improvements
- Familiarity with the music or entertainment industry, including artist merchandise, physical music (CD/Vinyl), or fan-driven product categories
- Experience working cross-functionally across brand, creative, and product teams to deliver integrated marketing campaigns
- Proficiency with analytics tools (e.g., Excel, SQL, or BI dashboards) to build reporting mechanisms and surface actionable insights
- Track record of creating and documenting repeatable processes that simplify workflows and improve operational efficiency
- Strong written and verbal communication skills with the ability to influence stakeholders and present data-driven recommendations

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

USA, CA, Culver City - 70,400.00 - 105,700.00 USD annually