Principal General Marketing Manager, Partner & GTM Strategy and Interlock, AWS Marketing

Trusted by more startups around the world, AWS makes the power of cloud computing and AI accessible for all by giving founders everywhere access to the same technology that powers the world's largest companies. With experience gained from supporting hundreds of thousands of startups, we help founders prove that their world-changing ideas are possible — at any stage of growth or level of funding.

The AWS Startup Marketing team is seeking a seasoned, strategic Principal GMM Individual Contributor to serve as the primary interface between AWS Startup Marketing and the AWS Partner and Worldwide Specialist Organization (WWSO) teams. The Startup Marketing team owns the overall messaging to the startup community and is accountable for a consistent brand and message throughout the customer journey — from idea to enterprise scale. In this role, you will work with the AWS Partner and WWSO team to define marketing growth strategies and scalable frameworks that help startup partners succeed at every stage of their journey. You will align go-to-market motions, develop maturity models for high-potential startup partners, and design enablement programs and joint marketing plan frameworks that drive AWS adoption. As a Principal IC, you will operate as a recognized subject-matter expert and trusted advisor to senior leadership — influencing across a broad set of worldwide stakeholders, resolving ambiguity where org priorities meet, and engaging strong ecosystem players to accelerate partner growth. 

You are the connection point between the orgs, keeping all teams aligned around our agreed messaging. As a Principal IC, you will operate as a recognized subject-matter expert and trusted advisor to senior leadership, influencing across a broad set of worldwide stakeholders. You will define and steward the shared messaging framework, resolve ambiguity where org priorities meet, and set the mechanisms that keep Startup Marketing, Partner, and WWSO teams interlocked as the strategy and the customer journey evolve.

Key job responsibilities
- Serve as the primary interface aligning AWS Startup Marketing, Partner, and WWSO teams around a shared, consistent startup message across the entire customer journey from idea to enterprise scale.
- Define and steward the shared messaging framework and interlock mechanisms that keep the three orgs aligned as strategy evolves, ensuring smooth handoffs so customers engage with the right team at the right time.
- Design go-to-market motions and maturity models that identify and accelerate high-potential startups through targeted marketing programs, including with- and through-partner ABM motions.
- Build scalable marketing frameworks that help startups succeed across the partner journey, from early engagement through enterprise scale.
- Influence and activate senior leaders and ecosystem players (VCs, accelerators, ISVs) across Marketing, Partner, and WWSO to drive alignment, resolve ownership ambiguity, and represent Startup Marketing in cross-org GTM forums.

Basic Qualifications

- Experience influencing senior leaders/stakeholders
- Bachelor's degree in marketing, communications, business, or equivalent, or Bachelor's degree
- 10+ years of professional non-internship marketing, partner, or GTM strategy experience
- Experience defining and driving cross-functional strategy across marketing, partner, and sales/specialist organizations
- Experience designing operating mechanisms and interlock models that coordinate multiple large organizations
- Experience using data and insights to shape strategy and communicate recommendations to leadership

Preferred Qualifications

- Experience with AWS technologies
- Experience working with multiple stakeholders at various levels and in different locales to drive alignment
- Deep familiarity with the startup ecosystem, partner motions (VCs, accelerators, ISVs), and how specialist/GTM organizations operate.
- Demonstrated ability to operate as a recognized subject-matter expert and trusted advisor to senior leadership.
- Excellent written and verbal communication skills, with a track record of high-judgment executive narratives and thriving amid ambiguity in fast-paced, global environments.

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

USA, CA, San Francisco - 156,100.00 - 211,200.00 USD annually
USA, NY, New York - 156,100.00 - 211,200.00 USD annually
USA, WA, Seattle - 142,000.00 - 192,000.00 USD annually