Recruitment Channel Marketer, Attraction, Influence & Marketing (AIM)

As a Recruitment Channel Marketer, this role supports the business and recruiting team at Amazon, by partnering closely with external job boards, career platforms and aggregator engines in Japan, and across Asia to support and influence the hiring of entry-level to senior roles, by utilizing the right channels to speak with candidates from every imaginable industry. The successful candidate should have a strong background in recruitment marketing, and/or recruiting, with the ability to strategically manage sites and platforms with high volume of job postings vs strategic channels targeting specialized positions. Experienced professionals looking for a step up in career, can take this opportunity to develop employer branding and recruitment marketing skills by merging one’s talent acquisition experience to impact the future for job seekers in Japan and across Asia Pacific.

The marketing manager will develop and design joint marketing plans independently and with external partners, create collaterals and manage budgets to drive effective channel marketing work, while engaging candidates through personalized, relevant communications and copywriting. In this position, you will demonstrate a detailed understanding of the effectiveness of various careers platform across Asia, understanding the relationship between content quality, recruitment channel strategy, and application conversion rates. The role requires a highly analytical mindset as well as creativity to identify channel and content gaps and opportunities. The ideal candidate will have strength in tactical sides of marketing, consistently using data to inform channel and job board decisions, while being strategic towards think big experiments. In this role, you will be the key contact for recruitment channel and job boards engagement initiatives with a strong focus on Japan, and developing similar strategies for Asia Pacific, serving as the bridge between local needs and global stakeholders.

At Amazon, you'll work alongside the latest AI and GenAI tools that are increasingly woven into how teams operate: from AI-powered capabilities that accelerate decision-making, to Generative AI that helps you focus on work that truly matters. You'll have opportunities and resources to develop AI fluency at your own pace, with continuous learning built into the culture.


Key job responsibilities
• Develop, activate, and optimize paid marketing strategies such as Job Boards, Career sites, Aggregator platforms and beyond to speak to the right candidates at the right time.
• Manage end-to-end recruitment marketing campaigns, from requirements gathering and design through development, testing, launch, and reporting.
• Analyze existing marketing automation workflows to identify and implement optimization opportunities that improve both performance metrics and candidate experience.
• Analyze, report on, and optimize against key metrics including click-through rates, open rates, conversions, and engagement using data to measure effectiveness and identify improvement opportunities.
• Recommend and implement iterative A/B testing to continually improve performance through optimized messaging, targeting, and send strategies.
• Engage with partners and platforms to drive strategic reviews and improve the job application experience through relevant advertising and communications based on where they are in their job-seeking journey. Create targeted messaging that resonates with different candidate segments.
• Identify channel and content gaps between what is available and the ideal state to share news on Amazon hourly wage and full-time roles and drive application. Work with vendors and platforms on systems integration to support strategic automation.
• Work with local and global teams to review effectiveness of job boards and other recruitment marketing, accurately reflect our product offerings, and communicate our Employee Value Proposition well.
• Co-lead Japan and Asia-specific projects, build trust and effectively communicate plans to bring global, regional, and local stakeholders along the innovation journey.
• Leverage data analysis to measure content and channel effectiveness, identify improvement opportunities, and tell compelling stories that drive applications.
• Prepare reports and presentations that clearly articulate local challenges, proposed solutions, and results to both Japanese and international stakeholders.

A day in the life
Your day begins by reviewing performance metrics across paid channels such as job boards, career platforms, and job aggregator sites —specifically analyzing internal data and agency data to identify which initiatives are driving the highest quality applications and which need optimization.
You'll spend time on various internal and external tools, ensuring segmentation logic is accurate and candidates are receiving the right level of information through each channel.
Throughout the day, you collaborate with recruiters and business leaders to manage job board requests and evaluation, work with the right internal stakeholders on budgeting and decisions, and coordinate with partners on content edits and contracts.
You're constantly analyzing candidate journey data and workflows to understand where content and channel gaps exist, where automation is possible, and how to implement better processes to build a better strategy to support hiring at Amazon – across multiple lines of businesses.
You navigate well between Japanese and English communications, communicating local market insights to global teams and work with regional partners to establish best practices.
You balance executing today's scheduled campaigns with planning future launches and optimizing existing automated flows. You conduct A/B tests, multivariate testing (MVT) on subject lines, messaging, and publishing times, then analyze results to inform future strategies. The ideal candidate leverages data to gain insights and solve problems, has an eye for design, an ability to write well in Japanese, and brings channel planning and strategic skills to the role.
You lead and contribute to project meetings, review drafts by your team and by vendors, and ensure all materials accurately represent Amazon's employer brand promise while resonating with Japanese and Asia-based job seekers. As part of our work model, you‘d collaborate closely with Japan local hiring teams, local and global marketing and tech colleagues, and external partners to deliver exceptional candidate experiences. The successful candidate will get to support lines of businesses at Amazon, making this a great opportunity to develop one’s career.
hiring teams, local and global marketing and tech colleagues, and external partners to deliver exceptional candidate experiences.


About the team
The Attraction, Influence & Marketing (AIM) achieves high-volume and specialized hiring goals by delivering exceptional, multi-channel candidate experiences, engaging and hiring job seekers with maximum efficiency and precision. Leveraging paid digital advertising, partner sites, owned channels, web experience, and local grassroots efforts, we engage with candidates at scale. Practicing transformational thinking empowered by leading-edge tech and tool development, this team constantly innovates new processes to increase marketing efficiency. The Japan-based team specifically focuses on adapting global strategies to local market needs while maintaining strong connections with regional and global stakeholders. As part of our 5-day in-office model, you participate in collaboration sessions, brainstorm in huddles, and strengthen connections through networking, and utilize onsite facilities. Build with impact, today. At Amazon, we're building the future one innovative product, service, and idea at a time. Join our team where you can:
- Embrace the challenge of transforming how we attract and engage talent at scale across Japan
- Bring your voice to shape marketing strategies that resonate with diverse candidate audiences
- Accelerate your growth through exposure to marketing technology and data-driven decision making
- Chart your own path by taking ownership of initiatives that directly impact Amazon's ability to hire the best talent

Basic Qualifications

- 3+ years of professional non-internship marketing experience in content marketing, digital marketing, or customer engagement
- Solid skills in reading and writing in both Japanese and English
- Experience using email and CRM platforms
- Thorough understanding of email and SMS marketing best practices and ability to learn our in-house email & SMS platform quickly
- Strong communication skills to clarify local needs to global stakeholders
- Strong project management skills to lead projects and ensure implementation in the local market
- Ability to understand complex product offerings and market-specific nuances, and to translate that into compelling content
- Demonstrated experience using data to drive content and engagement improvements
- Proven track record of managing multiple projects simultaneously
- Experience working in cross-functional and cross-cultural team environments

Preferred Qualifications

- Experience in recruitment marketing or talent acquisition
- Knowledge of non-paid marketing channels including organic search, referral programs, and content marketing
- Experience managing content for Japanese market audiences
- Experience with A/B testing methodologies and campaign optimization
- Background in employer branding or employee value proposition development
- Familiarity with web analytics tools and content management systems
- Experience working with external partners such as job boards or content agencies

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.