Category Manager, Worldwide Grocery Stores (WWGS) Private Brands

The Sourcing Manager serves as the product owner and internal champion for our Worldwide Grocery Stores (WWGS) Private Brand business, focusing on our food categories. In this role, you will own managing, developing, and improving the structural profitability of our private brand assortment across our Amazon and Whole Foods Market (WFM)-branded products with guidance. This role is responsible for improving the structural profitability of our private brand assortment across both Amazon and WFM branded products. The Sourcing Manager role is unique in that it spans Food categories with a supply chain serving all Grocery channels including WFM Stores and online. You will work backwards from customer needs to develop and execute a comprehensive sourcing strategy that delivers exceptional products while meeting financial guardrails and targets across all channels. You will support our category teams across Grocery channels and develop your expertise in your owned category. As you manage supplier relationships in your categories, you will partner with senior team members on negotiations and optimize partnerships over time to meet the needs of our customers.

As this role manages both Whole Foods Market and Amazon Private Brands, you must be a strong champion for both brands' distinct missions and values. This means being passionate about WFM's commitment to nourishing people and the planet, while embracing Amazon's mission to make delicious food accessible and affordable for everyone.


Key job responsibilities
Product Strategy & Development
• Own the end-to-end product lifecycle for assigned categories, working backwards from customer needs to develop a compelling product roadmap from concept through successful launch
• Partner with senior team members to develop compelling business cases and annual roadmaps based on market analysis and customer insights
• Create and maintain detailed product requirement documents, PRFAQs, and six-pagers to articulate product vision and strategy
• Become the subject matter expert on their categories within the private labeling space, understanding the supplier landscape and optimizing our portfolio
• Drive both new product creation and renovation of existing products to ensure the total portfolio is optimized to support business objectives
• Identify opportunities to fill the innovation pipeline through customer insights, market research, and cross-functional collaboration
• Partner with Product Commercialization, R&D, Legal, and Quality Assurance to bring products to market efficiently while managing risk
• Establish and track meaningful metrics to measure product performance and customer satisfaction
Business Ownership & Analytics
• Own the P&L for your product portfolio with guidance from senior team members, ensuring delivery of financial targets and growth objectives
• Conduct weekly, monthly and quarterly business reviews with data-driven insights and root cause analysis
• Understand the critical Ps of Product, Price, Placement, and Promotion working with their partner teams to ensure their products are brought to life effectively for our customers.
• Make data-informed decisions by leveraging both qualitative and quantitative customer insights
• Collaborate with NA Category Merchant stakeholders across multiple teams (e.g. WFM Stores, Amazon.com, Amazon Fresh) on achieving financial plans and category objectives
Sourcing Excellence
• Learn your category to become the subject matter expert, including industry knowledge and supplier landscape
• Develop and nurture strategic supplier partnerships to drive innovation and operational excellence
• Champion Organics, Fair Trade, Animal Welfare, Sustainability and Quality Standards to advance the mission of Whole Foods Market
• Partner with Global Purchasing Teams, Distribution, and Regions to ensure alignment to category strategy
Product Experience Optimization
• Drive packaging innovation that enhances customer experience while supporting sustainability goals
• Influence product placement decisions through data-driven insights and customer decision tree methodology
• Collaborate with Pricing team to ensure products meet target price positions while maintaining margin requirements
• Balance customer value proposition with profit targets to deliver on our Conscious Capitalism principles
• Communicate, represent, and uphold Whole Foods Market core values and leadership principles
• Demonstrate bias for action, ownership mentality, and customer obsession in all activities



A day in the life
Your day might begin with analyzing market trends and customer feedback to identify new product opportunities. You'll collaborate with cross-functional teams to advance various products through different development stages - from ingredient sourcing to packaging design. You'll participate in product tasting sessions, review production specifications, and work with suppliers to ensure quality standards. Regular meetings with stakeholders will keep projects on track, while you simultaneously monitor the performance of existing products and adjust strategies accordingly.

About the team
Worldwide Grocery Stores (WWGS) is a global retail organization dedicated to revolutionizing the grocery shopping experience through enhanced efficiency, quality, and affordability. At its core, WWGS Private Brands (PB) serves as a crucial strategic division that develops, sources, and manages our Whole Foods Market (WFM) and Amazon-branded proprietary food products across all geographic regions. This team also leads the Whole Body assortment, which includes non-food and health/wellness products for WFM. Operating as a unified force, Private Brands supports both North American and International operations by leveraging cross-functional expertise in product development, sourcing, sensory, commercialization and quality assurance to bring our products to market end-to-end across all WFM and Amazon channels. Through the integration of Whole Foods Market (WFM) and Amazon-branded products, Private Brands enables WWGS to deliver high-quality, innovative products and brands while maintaining operational excellence across diverse global markets. This collaborative structure allows WWGS to rapidly scale its food portfolio while maintaining consistent quality standards and efficient processes throughout its worldwide operations. This team manages the Amazon Saver, Amazon Grocery, byAmazon, Aplenty, Amazon Kitchen, 365 by WFM (including our organic products), and Whole Foods Market brands.

Basic Qualifications

- Bachelor's degree
- 1+ years of account management, project or program management or buying experience
- Experience using Excel and other business analytic tools

Preferred Qualifications

- Experience in financial analysis, retail buying, retail planning & allocation, product/project management, marketing, business development, consulting, negotiation or supply chain
- Knowledge of Microsoft Excel at an advanced level, including: pivot tables, macros, index/match, vlookup, VBA, data links, etc.
- Experience in online retail

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

USA, TX, AUSTIN - 53,700.00 - 94,000.00 USD annually
USA, WA, Seattle - 80,200.00 - 94,000.00 USD annually