Creative Director - Art, XCM EU

This role can be based in London, Paris or Madrid.

Amazon XCM EU is seeking a Creative Director with exceptional visual and art direction craft to join the EU Creative team. This role anchors the visual identity and storytelling of Amazon’s brand and Prime campaigns across EU markets. You will work from the earliest stages of the creative process, ensuring ideas are conceived natively for digital, social and vertical video rather than adapted downstream. You will bring visual leadership to a concept-strong creative team, translating brand thinking into compelling motion-led and social-native creative designed specifically for EU audiences.

The ideal candidate is a digital-native creative leader who consistently raises the bar for visual storytelling across brand campaigns. A strong understanding of multi-market storytelling is essential, ensuring work resonates across EU marketplaces rather than relying solely on adaptation of global campaigns.
Given the scope of EU marketing activity, multi-language and multi-cultural experience is strongly valued.




Key job responsibilities
- Lead visual and art direction for brand campaigns and marketing initiatives to deliver exceptional creative work across digital, social and video channels
- Create and lead end-to-end creative development—from concept and storytelling through to execution—across digital, broadcast, social, print, and out-of-home channels.
- Raise the creative bar by leading creative reviews, mentoring teams, and establishing clear feedback loops, fostering a culture of excellence, innovation, and collaboration within the in-house model.
- Translate campaign ideas into scalable visual systems, templates and motion frameworks that enable consistent execution across EU marketplaces
- Partner closely with concept and copy creative leaders to bring campaign ideas to life visually from the earliest stages of development
- Ensure creative ideas are developed with EU markets in mind, supporting localisation-native execution across multiple marketplaces
- Deliver bar-raising visual storytelling that connects brand thinking to customer impact
- Ensure creative concepts scale effectively across formats, channels and territories while maintaining strong visual consistency
- Collaborate with cross-functional partners across marketing, product and category teams to deliver customer-focused creative solutions
- Guide production teams and creative partners to ensure visual concepts are executed to the highest creative standard
- Stay closely connected to emerging digital platforms, social formats and storytelling techniques

Basic Qualifications

- Experience working on or with large-scale, global creative campaigns
- Extensive experience as a Creative Director or senior Art Director in an agency, brand or in-house creative organisation
- Strong portfolio demonstrating digital-first, social-native and motion-led creative work
- Experience leading visual and art direction for large-scale brand or marketing campaigns across multiple channels
- Experience developing visual frameworks or design systems that accommodate multi-language and multi-cultural execution - enabling creative to scale across multiple EU channels and markets of varying maturity

Preferred Qualifications

- Proven ability to collaborate with concept, copy and strategy partners to develop integrated creative ideas
- Experience working in fast-paced environments with complex stakeholder groups and multiple concurrent projects
- Strong leadership skills with the ability to guide creative teams, production partners and cross-functional collaborators

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