Senior Social Media Manager, Amazon Prime Video Marketing

Come build the future of entertainment with us. Are you interested in helping shape the future of movies and television? Do you want to help define the next generation of how and what Amazon customers are watching?

Prime Video is a first-stop entertainment destination offering customers a vast collection of premium programming in one app available across thousands of devices. On Prime Video, customers can customize their viewing experience and find their favourite movies, series, documentaries, and live sports – including Amazon MGM Studios-produced series and movies Fallout, Heads of State, Reacher, Red One, Road House, The Accountant 2, The Boys, The Lord of the Rings: The Rings of Power, and The Summer I Turned Pretty; UK produced Originals such as The Girlfriend, Steal, Clarkson’s Farm, Molly-Mae: Behind it All, My Fault: London and Last One Laughing UK; licensed fan favorites such as Nine Perfect Strangers S2 and The Assassin; Prime member exclusive access to coverage of live sports including UEFA Champions League and NBA, and acclaimed sports documentaries including, Built in Birmingham: Brady & the Blues, Sven and the Amazon Original All or Nothing franchise, including All or Nothing: Arsenal. The team works in a dynamic environment where innovating on behalf of our customers is at the heart of everything we do. If this sounds exciting to you, please read on.

We are looking for a creative, customer-obsessed Senior Social Media Manager to drive campaign-led social marketing for Prime Video International content slate across Canada, LATAM and Europe. In this role, you will be responsible for conceptualizing and executing social media campaigns that bring new titles to life for International audiences. You will work at the intersection of content, culture, and community to ensure every title launch creates maximum awareness, conversation, and excitement among fans and potential viewers. This role will involve planning, producing and executing large social media marketing campaigns with complex cross-functional teams. You will negotiate with key business partners and global teams to gain alignment on plans, and ultimately manage all aspects of the project execution across international locales.

Key job responsibilities
- Title Launch Campaigns: Own end-to-end social media campaign strategy and execution for new title launches, from announcement to post-launch engagement
- Global-Local Adaptation: Adapt global original campaign toolkits for the International markets while ensuring cultural relevance and local audience appeal
- Be comfortable presenting to a wide-range of partners from documents to decks, often with frequent updates to internal and external audiences
- Manage blocking issues, provide escalation management, anticipate and make trade-offs, and meet committed delivery timelines
- Creative Conceptualization: Develop thumb-stopping, platform-native creative concepts and content ideas that generate buzz, drive conversation, and build anticipation for upcoming titles
- Content Calendar Management: Build and manage a robust content calendar aligned to the title release slate; plan phased campaign rollouts (teaser, trailer, launch, sustain) tailored to each title
- Platform Strategy: Create platform-specific content strategies across Instagram, X/Twitter, YouTube, Facebook, Threads, and emerging platforms, optimizing formats and storytelling for each
- Cross-Functional Collaboration: Work closely with content marketing, PR, creative services, and talent teams to align on title positioning, key messaging, and asset creation
- Agency Coordination: Brief and manage creative and social agencies on campaign deliverables; review output to ensure quality, timeliness, and brand consistency
- Cultural Integration: Tap into cultural moments, trending conversations, and fan communities to make title campaigns locally relevant and shareable
- Performance Analysis: Track, analyze, and report on campaign performance metrics; derive actionable insights to optimize future campaigns and build scalable playbooks
- Community Engagement: Drive fan engagement and conversation around title launches; foster communities of superfans and leverage user generated content to extend campaign reach
- Experimentation & Innovation: Test new formats, platform features, and engagement mechanics to continuously raise the bar on title campaign effectiveness

About the team
Amazon MGM Studios is the home for talent, creating and producing Original films and television series for a global audience. Original series premiere exclusively on Prime Video, which is available in more than 240 countries and territories worldwide. Amazon MGM Studios also produces and acquires Original movies for theatrical release and exclusively for Prime Video

Basic Qualifications

- 6+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience communicating results to senior leadership
- Experience using Microsoft Excel to manipulate and analyze data
- Experience in social marketing

Preferred Qualifications

- Experience creating and executing integrated marketing lead generation campaigns using tactics that include live or virtual events, webinars, email, lead nurture programs, and CRM/sales insights
- Experience with Salesforce and Tableau
- Experience in the entertainment industry

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. As a total compensation company, Amazon's package may include other elements such as sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon offers comprehensive benefits including health insurance (medical, dental, vision, prescription, basic life & AD&D insurance), Registered Retirement Savings Plan (RRSP), Deferred Profit Sharing Plan (DPSP), paid time off, and other resources to improve health and well-being. We thank all applicants for their interest, however only those interviewed will be advised as to hiring status.

CAN, ON, Toronto - 89,700.00 - 149,800.00 CAD annually