Senior Product Marketing Manager - China, WW SMB Financing

Do you want to revolutionize how small and medium businesses access working capital while building one of Amazon's fastest-growing financial services businesses? Join WW SMB Financing. We are part of Amazon's B2B Payments and Lending organization, delivering innovative working capital solutions to small and medium-sized businesses selling on Amazon worldwide. Our mission is to build trusted lending experiences that accelerate seller growth by offering fast, easy, affordable, and flexible funding options through partnerships with financial institutions.
The CN Lending Marketing team is seeking an experienced Marketing Manager to lead digital marketing strategy and execution in our China market. This role focuses on digital channels and data-driven marketing, complementing the team's existing strength in offline events, partner relationships, and seller engagement. You will develop comprehensive digital marketing strategies across multiple channels and build partnerships with internal teams to drive program adoption. This role requires exceptional cross-functional leadership, combining strategic thinking with operational excellence in China's dynamic business environment.
The ideal candidate thrives in ambiguity, excels at building collaborative relationships across organizations, and has proven success scaling marketing programs. If you're passionate about empowering small businesses and want to shape seller financing experiences, this is an excellent opportunity.


Basic Qualifications
• 6+ years of professional marketing experience in digital marketing, growth marketing, or product marketing roles
• Track record of designing and running marketing experiments (e.g. A/B testing) with rapid iteration, comfort making decisions with incomplete data.
• Proven track record using data and metrics to drive improvements and inform strategic decisions
• Advanced proficiency with Excel, SQL or analytics platforms for data analysis and visualization
• Demonstrated ability to drive alignment with cross-functional teams
• Bachelor's degree or equivalent professional experience


Preferred Qualifications
• 8+ years of marketing experience with demonstrated progression in scope and complexity
• Experience in e-commerce, fintech, digital products, or financial services industries
• Proven success building and scaling marketing programs in China
• Understanding of China's SMB digital marketing space
• Experience building a digital marketing channel or program from zero in the China market (WeChat or similar platforms).
• Experience managing complex stakeholder relationships and influencing without direct authority
• Track record of building strategic partnerships that drive business outcomes
• Strong analytical skills with ability to translate insights into strategic recommendations
• Experience with marketing automation and performance marketing tools
• Fluency in Mandarin and English; excellent communication skills



Key job responsibilities
Strategic Planning & Execution
• Develop and execute digital marketing strategies to drive lending program adoption across diverse seller segments
• Define measurement frameworks and KPIs; drive continuous optimization based on performance data
• Lead coordination across multiple partners toward unified customer value propositions
• Own marketing contribution to regional business objectives
Cross-Functional Partnership Development
• Build strategic partnerships with internal teams including seller-facing organizations, logistics, and payments teams
• Establish working relationships with account management teams and regional stakeholders
• Design co-marketing initiatives including joint content development, educational programs, and collaborative campaigns
• Integrate lending messaging into relevant seller lifecycle touchpoints and communication channels
• Navigate organizational dynamics to align stakeholders and influence priorities
Multi-Channel Marketing Leadership
• Transform owned and offsite digital channels into strategic campaign platforms aligned with business milestones and seller needs
• Build digital marketing infrastructure including social media presence and optimized customer outreach
• Build and launch Amazon Lending's WeChat marketing presence, from account setup and regulatory compliance through content strategy, audience acquisition, and engagement measurement.
• Manage marketing budget allocation across channels, optimizing efficiency and effectiveness
Data-Driven Optimization
• Analyze data to derive actionable insights on customer behavior, channel performance, and conversion drivers
• Conduct testing across content, segmentation, formats, and timing to optimize effectiveness
• Document plans, results, and learnings; share insights across teams
• Monitor funnel metrics and identify optimization opportunities
• Drive marketing automation, process standardization, and scalable mechanisms


A day in the life
Amazon offers a full range of benefits that support you and eligible family members, including domestic partners and their children. Benefits can vary by location, the number of regularly scheduled hours you work, length of employment, and job status such as seasonal or temporary employment. The benefits that generally apply to regular, full-time employees include: 1. Medical, Dental, and Vision Coverage 2. Maternity and Parental Leave Options 3. Paid Time Off (PTO) 4. 401(k) Plan.

If you are not sure that every qualification on the list above describes you exactly, we'd still love to hear from you! At Amazon, we value people with unique backgrounds, experiences, and skillsets. If you’re passionate about this role and want to make an impact on a global scale, please apply!

Basic Qualifications

- 8+ years of professional non-internship marketing experience
- Experience using data and metrics to measure impact and determine improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Bachelor's degree in marketing, advertising, business or equivalent
- Experience with A/B Testing or Multi-Variate Testing or both

Preferred Qualifications

- Experience using any of SQL or other analytical tools for conducting data analysis
- Experience with customer segmentation, profiling, and targeting
- Master's degree in marketing, economics, business or equivalent

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.