Sr. Marketing Manager, XCM , Brand Affinity

Amazon's Cross Channel and Category Marketing Team (XCM) is hiring a strategic marketer to lead global mass advertising campaigns for some of the fastest-growing businesses in Amazon's portfolio. This person will drive campaigns that build brand awareness and preference across global markets. XCM runs the largest and most performative mass marketing portfolio at Amazon. This role owns the relationship between business stakeholders and XCM's creative, media, and planning teams — connecting the businesses' ambitions to XCM's campaign engine and translating priorities into campaign direction that drives measurable impact worldwide.

The Sr. Marketing Manager will partner with leaders across XCM — Insights, Media, Measurement, Social, Brand Planning, and Creative — to develop campaigns that break through and deliver results. This role requires navigating a multi-market operating structure and leading the transition of these growth businesses' mass advertising into XCM's centralized model. The ideal candidate is a strong writer who can craft clear, compelling documents and knows how to leverage AI tools to write and manage workflows more efficiently. They can evaluate creative work against strategic objectives, push back with rationale when something's off-strategy, and apply data responsibly to optimize performance over time.

Basic qualifications • 8+ years of professional non-internship marketing experience • Experience using data and metrics to drive improvements • Experience building, executing, and scaling cross-functional marketing programs • Experience communicating results to senior leadership • Experience with verbal and written communication for executive-level audiences • Experience in agency or brand-side marketing roles overseeing complex campaigns, creative problem solving, and cross-functional collaboration • Experience executing campaigns across traditional and emerging media channels including TV, OOH, cinema, digital display, online video, and paid social

Preferred qualifications • Experience managing global or multi-market campaigns with localized execution • Experience managing creative output across in-house teams and/or external agency partners • Experience in B2B marketing or advertising to business decision-makers • Experience leading campaign transitions or building new marketing capabilities within an organization • Experience providing creative direction from concept through production • Experience driving alignment with cross-functional teams across multiple geographies • Experience defining measurement frameworks or KPIs for new-to-portfolio brands or businesses • Strong writing skills with the ability to leverage AI tools to draft documents and manage workflows efficiently


Key job responsibilities
• Own the development of insight-driven cross-channel campaign briefs for Amazon Business, in partnership with Brand Planning and cross-functional partners.
• Lead end-to-end campaign development from brief through production to in-market performance, including defining success metrics, measurement frameworks, and learning agendas.
• Own the strategic relationship between Amazon Business stakeholders and XCM’s creative, media, and planning functions, ensuring business priorities translate into actionable campaign direction.
• Lead a multi-market campaign structure across the US, UK, Germany, and Japan, adapting central creative strategy for local relevance while maintaining brand coherence.
• Lead creative development and production — whether through internal creative teams, external agency partners, or a combination of both — ensuring output is on brief, on brand, and bar raising.
• Partner with Amazon Business marketing leads to navigate the transition to XCM’s centralized campaign management approach.
• Engage with international marketing leaders to bring central campaign strategy and key creative assets to life across locales, working within each market’s planning and budget cycles.
• Drive accountability for campaign outcomes across all active markets, including on-time and on-budget delivery.
• Develop and refine the B2B mass advertising playbook within XCM, including frameworks for evaluating market readiness and expansion.

About the team
XCM partners with Amazon's biggest brands — including Prime, Retail, and Health Services — to build and run high-impact advertising campaigns from strategy through creative, media, and measurement. The team operates globally across North America, Europe, and Asia-Pacific, and runs the largest mass marketing portfolio at Amazon. Its capabilities span insights, creative production, media planning, cultural marketing, and AI-powered content through its Global Studio. XCM's work has been recognized by the One Show, Clios, and Webbys.

Basic Qualifications

- 6+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience building, executing and scaling cross-functional marketing programs
- Experience communicating results to senior leadership
- Experience using Microsoft Excel to manipulate and analyze data

Preferred Qualifications

- 8+ years of professional non-internship marketing experience

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

USA, NY, New York - 137,900.00 - 186,500.00 USD annually