Performance Marketing Specialist, Seller Marketing

Are you customer obsessed, relentlessly focused on achieving high standards, street-smart and analytical, execution focused, hungry and passionate about e-commerce & possess a strong work ethic? If yes, this opportunity will appeal to you.
Amazon Seller Services is an important division of Amazon Inc., a multi-national company headquartered in Seattle, USA. The division aims to help sellers grow their business by offering services which leverage high quality Amazon capabilities. Amazon Seller Services is now looking to work with Indian retailers and offer them services which will scale their business. See www.amazonservices.com for services offered in US & www.services.amazon.in for product details in India.

We are looking for a Performance Marketing Specialist to plan, execute, and optimize paid media campaigns that generate qualified seller leads at scale. You will own end-to-end campaign management across Google, Meta, and affiliate channels — from strategy and creative briefing to bid optimization and performance reporting. You will work closely with internal teams and external agencies to drive seller registrations and launches at the lowest possible cost per lead.




Key job responsibilities
Key Responsibilities
1. Campaign Management: Plan, launch, and optimize campaigns across Google Ads (Search, PMax, YouTube), Meta Ads (Facebook, Instagram), and affiliate networks to generate seller leads (RTL GSTs) and drive launches.
2. Bid Strategy & Budget Allocation: Manage daily budgets, bidding strategies (manual, automated, custom segments), and channel-level allocation to maximize lead volume at target CPL.
3. Creative & Landing Page Optimization: Brief creative teams and agencies on ad assets (static, video, carousel). A/B test creatives, CTAs, and landing page experiences to improve conversion rates.
4. Affiliate Channel Management: Manage affiliate partnerships, onboard new affiliates, negotiate payout structures, and monitor lead quality and fraud.
5. Performance Analysis & Reporting: Track campaign KPIs (CPL, CTR, conversion rate, lead-to-launch rate), build weekly/monthly dashboards, and present performance insights to leadership.
6. Agency Coordination: Work with external media agencies on campaign execution, creative production, and performance reviews. Hold agencies accountable to SLAs and targets.
7. Experimentation: Run structured experiments — new audience segments, bidding strategies, creative formats, channel tests (e.g., LLM ads, Gemini-powered campaigns) — and scale what works.
8. Cross-Functional Collaboration: Partner with SEO, brand, education, and communication teams to ensure paid efforts complement organic and lifecycle initiatives.

Basic Qualifications

- Bachelor's degree
- Knowledge of digital advertising or search advertising or analytics solutions (e.g. Google Analytics)
- Experience across affiliate marketing, PPC, SEM and social media advertising
- Experience in marketing, brand advertising, media sales, or online advertising and close work with senior advertisers and agency stakeholders
- 5+ years of marketing, brand advertising, media sales or online advertising work and close work with senior advertisers and agency stakeholders experience

Preferred Qualifications

- Experience in digital media including display/search advertising, campaign optimization, analytics platforms, client management and business development
- Experience in e-commerce, digital advertising, or media
- Agency-side experience (2+ years) managing multi-channel campaigns for lead generation clients.
- Familiarity with SEO/GEO and how paid and organic channels complement each other.
- Exposure to emerging ad platforms (LLM-based ads, programmatic, in-app placements).

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