Demand Generation Representative, Scale-AWS

Drive cloud adoption at scale by designing and executing demand generation campaigns that connect businesses with AWS solutions tailored to their needs. You'll partner with sales, marketing, and business development teams to identify high-impact opportunities and guide prospects through their cloud journey, directly influencing how organizations transform their operations.

Key job responsibilities
- Execute demand generation campaigns targeting established prospect lists and key industries to drive qualified lead generation.
- Develop and maintain strategic contact lists within target industries and companies, ensuring accurate data and relevant segmentation.
- Communicate the value proposition and applicable use cases for AWS services to prospective clients through campaign messaging and outreach.
- Collaborate with regional sales management, marketing operations, and business development teams to align on campaign goals, messaging, and lead routing processes.
- Manage multiple concurrent campaigns across different regions while tracking performance metrics and achieving monthly qualified opportunity targets.

A day in the life
In this role, you'll focus on executing targeted demand generation campaigns that showcase AWS services to prospective clients across multiple regions. You'll start your day reviewing campaign performance metrics and identifying optimization opportunities, then transition into developing strategic contact lists within key industries and companies. Throughout the day, you'll collaborate with regional sales management and marketing operations to refine messaging and ensure campaigns resonate with specific use cases and customer segments. You'll also work to articulate how AWS solutions solve real business challenges, then coordinate with the sales team to ensure qualified leads receive timely follow-up. Your work spans multiple concurrent campaigns, requiring you to balance priorities while maintaining strong relationships across internal and external stakeholders.

About the team
Diverse Experiences
AWS values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying.

Why AWS?
Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.

Inclusive Team Culture
AWS values curiosity and connection. Our employee-led and company-sponsored affinity groups promote inclusion and empower our people to take pride in what makes us unique. Our inclusion events foster stronger, more collaborative teams. Our continual innovation is fueled by the bold ideas, fresh perspectives, and passionate voices our teams bring to everything we do.

Mentorship & Career Growth
We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional.

Work/Life Balance
We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve.

Basic Qualifications

- Experience navigating prospective accounts from and into a senior executive level to identify new customer opportunities
- Bachelor's degree or equivalent
- Experience using a CRM (Customer Relationship Management) tool
- +2 years of IT sales experience

Preferred Qualifications

- Sales or equivalent certification
- Experience using Salesforce
- Experience with Microsoft Office products and applications
- Knowledge of existing and developing technologies

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.