Overview
Allspring is seeking a U.S. Intermediary Channel Marketing Manager to lead a team of Channel marketers in support of the U.S. Intermediary Sales Division with a focus on the Wirehouse, Independent Broker/Dealer and RIA client segments. Reporting to the Head of U.S. Channel Marketing, this role will shape and execute strategies that elevate brand visibility, deepen client engagement and drive growth. The incumbent will have primary responsibility to understand the strategic goals and marketing needs for the U.S. Intermediary channel with ownership of Allspring’s RIA relationships. The role will partner with the Head of U.S. Channel Marketing to set strategy, execute channel goals and implement processes to ensure that the team effectively reaches its goals.
We currently operate in a hybrid working model, whereby you will be required to work in-office 4 days a week.
Location(s): Boston, Charlotte, Milwaukee
Responsibilities
- Lead and develop the U.S. Intermediary Channel Marketing team to deliver a cohesive, data-driven marketing strategy across the client lifecycle, focused on driving measurable business outcomes.
- Design and execute integrated campaigns across email, social and paid media delivering targeted messaging for distinct client segments.
- Align marketing with sales priorities by partnering with Channel leadership, Global Relationship Managers, and field sales; translate business goals into targeted campaigns and programs that drive growth. Maintain primary ownership of RIA channel relationships.
- Manage compliance processes for marketing deliverables, ensuring timely approvals and coordination across stakeholders and channels.
- Support sales enablement efforts by delivering tools, content, and communications via Seismic and internal platforms to enhance sales effectiveness.
- Analyze campaign and event performance, deliver actionable insights on client engagement and trends to inform future strategy and improve results.
Qualifications
REQUIRED QUALIFICATIONS
- 7+ years of Channel Marketing experience supporting Intermediaries in the Wirehouse, Independent Broker/Dealer and RIA client segments.
- Strong knowledge of Microsoft Office (PowerPoint, Word, Excel)
- Remain in stationary position for prolonged periods of time
- Operate computer programs and software
- Ability to communicate effectively with audiences in person and in electronic formats
- Day-to-day contact with others (co-workers and/or public)
- Ability to work in a collaborative business environment in close quarters with peers and varying interruptions.
PREFERRED QUALIFICATIONS
- Demonstrated use of artificial intelligence to drive innovation and productivity
- Strong communication skills and ability to multi-task
- College degree in Marketing or Finance desired
- Ability to think and act strategically
- Strong relationship building and stakeholder management skills
- Deliver insights through data analysis
- Ability to create and edit PowerPoint presentations and perform basic design work in Stensul and Salesforce Marketing Cloud preferred
- Experience in helping to support organizing events in both physical and digital environments
- Interest and experience in digital marketing
- Comfortable interacting with colleagues at all levels, in a fast-paced environment
- Flexible, open-minded, proactive and cooperative personality
- Structured work style, be confident working autonomously but like to be part of a team
Please note: This position does not offer sponsorship for employment visas. Applicants must be legally authorized to work in The United States without sponsorship now or in the future.
Compensation
Base Pay Range: $130,000 - $150,000
Actual base salary may vary based upon, but not limited to, relevant experience, time in role, base salary internal peers, prior performance, business sector, and geographic location. In addition to base salary, the competitive compensation package may include, depending on the role, participation in an incentive program linked to performance (for example, annual discretionary bonus programs, or other annual or non-annual incentive or sales plans.)
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Disclosure
We are an Equal Opportunity/Affirmative Action Employer. We consider all qualified applicants for employment regardless of age, race, color, national origin, sex, religion, veteran status, disability, sexual orientation, gender identity, or any other protected status