Overview
Allspring is seeking an APAC Channel Marketing Consultant to join its International Marketing team. Reporting into the Head of International Channel Marketing, this role will drive high‑quality execution of Allspring’s APAC channel marketing strategy, including event management, email marketing, campaign coordination, and project management of key content deliverables. The position requires strong collaboration with regional sales, global marketing partners, and external vendors.
We currently operate in a hybrid working model, whereby you will be required to work in-office 4 days per week.
Location(s): Singapore
Responsibilities
- Lead the planning and execution of physical and digital events, including pre‑event strategy, project management, vendor coordination, logistics, onsite support, and post‑event reporting.
- Identify and evaluate industry events and sponsorship opportunities within the wholesale and institutional channels to support business objectives and enhance brand visibility in the region.
- Build, deploy, and optimize recurring email programs in Salesforce Marketing Cloud across multiple countries and client segments.
- Deliver actionable campaign and event analytics, synthesizing insights to inform sales engagement and client demand trends.
- Support localized marketing initiatives across priority APAC markets, tailoring content and campaigns to regional needs and cultural nuances.
- Manage ad hoc digital event and webinar support, including promotions, execution logistics, and follow‑up communications.
- Oversee compliance approvals for marketing materials, ensuring adherence across regional regulatory requirements.
Qualifications
- 7+ years of marketing experience, preferably within financial services or asset management.
- Experience in wholesale marketing and events within the APAC region.
- Demonstrated success in end‑to‑end event management across physical and digital environments.
- Proficiency with Salesforce Marketing Cloud and ability to create/edit email templates (Stensul experience a plus).
- Strong data analysis skills with the ability to translate findings into actionable insights.
- Excellent communication and stakeholder‑management skills.
- Fluent in English and Mandarin.
- Strong proficiency in Microsoft Office (PowerPoint, Word, Excel)
- Ability to think strategically while executing detailed project plans independently.
- Ability to work in a fast‑paced environment, managing multiple deadlines with accuracy.
- Flexible, proactive, and collaborative working style.
- Ability to work independently and collaboratively in a cross-functional environment.
- Remain in stationary position for prolonged periods of time
- Operate computer programs and software
- Ability to communicate effectively with audiences in person and in electronic formats
- Day-to-day contact with others (co-workers and/or public)
- Ability to work in a collaborative business environment in close quarters with peers and varying interruptions.
Compensation
#LI-BA1
#LI-Hybrid
Disclosure
We are an Equal Opportunity/Affirmative Action Employer. We consider all qualified applicants for employment regardless of age, race, color, national origin, sex, religion, veteran status, disability, sexual orientation, gender identity, or any other protected status