Partner Marketing Manager, UK and EMEA

About Airwallex

Airwallex is the only unified payments and financial platform for global businesses. Powered by our unique combination of proprietary infrastructure and software, we empower over 250,000 businesses worldwide – including Brex, Rippling, Navan, Qantas, SHEIN and many more – with fully integrated solutions to manage everything from business accounts, payments, spend management and treasury, to embedded finance at a global scale.

Proudly founded in Melbourne, we have a team of over 2,300 of the brightest and most innovative people in tech across 27 offices around the globe. Valued at US$11 billion and backed by world-leading investors including T. Rowe Price, Visa, Mastercard, Robinhood Ventures, Sequoia, Salesforce Ventures, DST Global, and Lone Pine Capital, Airwallex is leading the charge in building the global payments and financial platform of the future. If you’re ready to do the most ambitious work of your career, join us.

Attributes We Value

We hire successful builders with founder-like energy who want real impact, accelerated learning, and true ownership. You bring strong role-related expertise and sharp thinking, and you’re motivated by our mission and operating principles. You move fast with good judgment, dig deep with curiosity, and make decisions from first principles, balancing speed and rigor.

You're humble and collaborative; turn zero‑to‑one ideas into real products, and you “get stuff done” end-to-end. You use AI to work smarter and solve problems faster. Here, you’ll tackle complex, high‑visibility problems with exceptional teammates and grow your career as we build the future of global banking. If that sounds like you, let’s build what’s next.

The Role

Airwallex is seeking a results-driven Partner Marketing Manager, UK and EMEA to join the regional marketing team. This is a strategic and hands-on individual contributor role responsible for developing and executing integrated partner marketing programmes for Airwallex’s largest EMEA market. This is a first of its kind role in EMEA, reporting to the Senior Manager, Field and Partner Marketing, EMEA.

This role requires a strategic thinker with exceptional communication skills and a proven track record of driving successful marketing campaigns through partnerships. You will work closely with GTM Partnerships, Strategic Partnerships, Sales, and cross-functional regional and global marketing teams to design localised and scalable programmes across events, partner campaigns, community programmes, and high-value account-based initiatives. Your programmes will generate customer demand, accelerate GTM partner referral pipeline, strengthen partner relationships, and build long-term partner engagement across the UK.

You Will

• Lead and execute partner marketing for UK and wider EMEA, collaborating with the GTM and VC Partner teams to increase brand visibility and commercial impact in the region.

• Jointly with the commercial partnerships teams, identify, build and activate collaborations that drive relevant conversations in the marketplace for our key GTM partner sectors: Accounting, CorpSec, NetSuite consultants, eCommerce, Music & Entertainment, Ecosystem and VC partners, with a focus on UK and wider EMEA as needed.

• Work closely with global and regional marketing teams to execute partner marketing programs both online and offline - including events, paid media, PR, content, campaigns, offers, ABM.

• Support our strategy and go-to-market teams to launch new products in the UK.

• Lead on the creation of compelling content that communicates the unique capabilities of key GTM and strategic partners, working closely with content and product marketing teams. Content can include case studies, sales readiness kits, playbooks, pitch decks, feature decks, product videos, web copy, white papers, demos and more.

• Lead on reporting for partner marketing and communities - Track, analyse, and communicate programme performance, using data and learnings to iterate fast, optimise future activity and improve how impact is measured within your domain.

• Manage budgets across multiple channels and initiatives, with a clear view of return on investment and performance against objectives.

• Build the tracking/ reporting framework to assess the performance of partnership marketing activities, tracking key metrics and outcomes. Identify areas for improvement and develop strategies to optimize partnership value and effectiveness.

What You’ll Bring (qualifications)

• 5-7+ years experience in partnership / alliances marketing or related roles, ideally in a B2B fintech, SaaS, payments, or technology environment.

• Have a track record of launching and executing successful and impactful go-to-market launches with partners including branding, lead generation, and customer acquisition.

• Have worked in highly cross-functional teams, and have demonstrated accomplishments which showcase your ability to partner with different teams across the company.

• Analytical mindset with the ability to interpret data and insights to inform decision-making and optimize performance.

• Are savvy at relationship-building with internal and external stakeholders/partners.

• Knowledge of the payments industry, international business, and cross-border commerce is a plus.

Why join us

This is an opportunity to do ambitious work in a high-impact regional role, working across field, partner, and growth marketing to help shape how Airwallex builds pipeline, brand, and customer relationships across EMEA.

At Airwallex you’ll have the ability to make an impact in a rapidly growing, global fintech. We want you to share in our success, which is why you’ll be offered a competitive salary plus valuable equity within Airwallex. We also like to ensure we create the best environment for our people by providing a collaborative open office space, operating on a hybrid model (3 days in the London office).

Applicant Safety Policy: Fraud and Third-Party Recruiters

To protect you from recruitment scams, please be aware that Airwallex will not ask for bank details, sensitive ID numbers (i.e. passport), or any form of payment during the application or interview process. All official communication will come from an @airwallex.com email address. Please apply only through careers.airwallex.com or our official LinkedIn page.

Airwallex does not accept unsolicited resumes from search firms/recruiters. Airwallex will not pay any fees to search firms/recruiters if a candidate is submitted by a search firm/recruiter unless an agreement has been entered into with respect to specific open position(s). Search firms/recruiters submitting resumes to Airwallex on an unsolicited basis shall be deemed to accept this condition, regardless of any other provision to the contrary.

Equal opportunity

Airwallex is proud to be an equal opportunity employer. We value diversity and anyone seeking employment at Airwallex is considered based on merit, qualifications, competence and talent. We don’t regard color, religion, race, national origin, sexual orientation, ancestry, citizenship, sex, marital or family status, disability, gender, or any other legally protected status when making our hiring decisions. If you have a disability or special need that requires accommodation, please let us know.