Principal Product Marketing Manager - Adobe Stock Growth

The Opportunity

We are seeking a growth PMM to drive monetization across Adobe Stock’s website. The content space is rapidly evolving with the rise of AI and new creative workflows are emerging every day. In response, Adobe Stock is evolving into a dynamic, AI-integrated space. This shift requires a marketer who can lead new ways of merchandizing, messaging, and packaging our emerging offers and product value.

This exciting role lives at the intersection of growth, product marketing, and e-commerce. You will direct how our offers show up across Adobe Stock’s purchase surfaces.

What You’ll Do:

• Drive full-funnel growth strategy, messaging, and copy execution across customer lifecycle from acquisition to upsell and retention.
• Work with product on roadmap experimentation of new offers, UI design, and messaging.
• Partner with the analytics team to inspect the funnel, discover opportunities, and scale what works.
• Meet with customers to deeply understand problems, needs, and value props so our offerings show up in highly relevant ways.
• Raise the standards for the e-commerce experience based on industry analysis, research, or emerging technologies.
• Collaborate closely with Product, Campaign, Analytics, Finance and GTM teams on product launches, merchandizing, and promotion strategy.
• Drive Business Impact - own and influence key business metrics like CVR, upgrades, ARPU and revenue.
• Regularly monitor dashboards on business health and understand how product changes are driving the business.

What You’ll Need to Succeed

• 10+ years in product marketing, growth, or related roles, ideally in PLG, or e-commerce sites with rich shopping experiences.
• Proven experience driving conversion and revenue growth through experimentation and funnel optimization.
• Strong understanding of pricing, packaging, and monetization strategy
• Ability to translate customer insights and data into rich messaging and strategies that drive measurable impact.
• Customer empathy - the best customer experiences and messaging ones the are the relevant ones rooted in deep customer understanding.
• Exceptional cross-functional leadership skills and experience working in matrixed organizations

Strong communication and storytelling skills, with the ability to influence leadership

About Adobe

Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.

Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours. 

Let’s Adobe together

At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create.

Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more.

Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call +1 408-536-3015. 

AI Use Guidelines for Interviews:
Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process.

At Adobe, we empower employees to innovate with AI — and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it’s restricted during live interviews. See how we think about AI in the hiring experience.

 

Expected Pay Range:

Our compensation reflects the cost of labor across several  U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $145,400 -- $261,150 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

 



In California, the pay range for this position is $180,300 - $261,150


At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans.  Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

State-Specific Notices:

California:

Fair Chance Ordinances

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.

Colorado:

Application Window Notice

If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.

Massachusetts:

Massachusetts Legal Notice

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.