PLG Strategy Lead

THE OPPORTUNITY

Adobe is looking for a leader to analyze, structure, and continuously improve our Product-Led Growth (PLG) workstreams — aligning them with Adobe's operating model while protecting the speed, autonomy, and data-driven decision culture that make PLG effective.
 

In this role, you will define strategy, establish cross-functional alignment, and build the metrics, reporting, and governance frameworks required to accelerate product-led business growth. You'll work across Product, Engineering, Marketing, Sales, Operations, and Customer Success to ensure a unified, scalable, and high-impact PLG motion that supports Adobe's growth ambitions and improves the value of PLG.

WHAT YOU'LL DO

Analyze & Structure the PLG Workstreams

• Lead a complete assessment of how PLG engines operate, including activation loops, acquisition channels, the data-driven experimentation culture, segmentation strategy, and quarterly OKR-led planning.

• Define a scalable operating model that preserves PLG speed while aligning with Adobe's governance, compliance, and brand requirements.

• Identify friction points where Adobe systems (e.g., complex user management, compliance, internal integrations) may slow PLG velocity, and create mitigation strategies that prioritize customer value.

Define Integration Strategy & Cross-Company Alignment

• Establish a strategy for how PLG should integrate into Adobe's broader product, marketing, and GTM model.

• Partner with stakeholders across the business to create a unified approach.

• Bring consistency and reduce redundant cross-team requests by creating centralized information-sharing processes and frameworks.

• Help define PLG integration priorities in partnership with cross-functional owners.

Define Metrics, Analytics & Reporting Framework

• Build a metrics and taxonomy system to track customer health, demand, churn, PLG funnel performance, acquisition signals, and activation/expansion loops.

• Align Adobe's reporting standards to eliminate discrepancies in signal meanings, data structure, and KPIs.

• Create dashboards and visibility rhythms (e.g., QBRs, OKR reviews, VOC inputs) that give the organization insight into the PLG growth engine across all segments.

Operationalize and Scale the Unified PLG Motion

• Define clear rules of engagement, escalation paths, and cross-functional workflows to operationalize PLG across the end-to-end customer lifecycle — from acquisition to retention to expansion.

• Work with Product, Marketing, CS, and Sales to build repeatable playbooks and ensure PLG, SLG, and hybrid GTM motions function cohesively.

• Support the buildout of new customer training, onboarding, and lifecycle programs as the combined PLG model scales.

Strategic Leadership & Change Management

• Drive cross-org alignment by facilitating clarity of purpose, prioritization, and OKR-focused execution across all PLG stakeholders.

• Ensure the integration protects revenue, customer trust, and employee engagement.

• Influence senior executives with clear strategy documents, recommendations, and integration plans.

• Build a long-term roadmap for a combined PLG-powered experience aligned to Adobe's broader Experience Flywheel and future product vision.

WHAT YOU NEED TO SUCCEED

Required Qualifications

• Experience in PLG, growth strategy, or product strategy leadership roles.

• Strong experience in cross-functional leadership across product, marketing, engineering, and GTM.

• Deep understanding of PLG mechanics, experimentation models, and data-driven growth loops (activation, retention, expansion).

• Proven track record of leading integration efforts or operating model transformations in complex, multi-product organizations.

• Ability to synthesize complex cross-org inputs into clear strategic recommendations.

• Strong communication skills, with experience influencing SVP/EVP-level leaders.

Preferred Qualifications

• Experience in SEO, marketing technologies, or multi-modal growth engines.

• Knowledge of enterprise-grade operations models, compliance environments, and SLG–PLG hybrid motions.

• Familiarity with Adobe's ecosystem and organizational model.

Success Criteria (First 12 Months)

• A fully defined PLG operating model adopted across Adobe.

• A unified set of metrics, reporting frameworks, and dashboards in place.

• Clear, repeatable cross-functional workflows reducing integration friction across product, engineering, GTM, and customer-facing teams.

• Demonstrated acceleration in activation, engagement, or expansion driven by improved PLG alignment.

• Establishment of a trusted cross-company cadence (QBRs, VOC loops, GTM alignment) with all major stakeholders.

About Adobe

Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.

Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours. 

Let’s Adobe together

At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create.

Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more.

Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call +1 408-536-3015. 

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