Marketing Technologies Engineer (Analytics) — Growth & Martech Engineering

The Opportunity

Adobe.com is the front door for millions of customers worldwide. Our Growth and Martech Engineering team ensures every interaction is measured, optimized, and personalized — and you'll be at the center of it!

The Enablement Engineer will be an integral part of this team, responsible for implementing Adobe Experience Cloud solutions across Adobe.com and other key Adobe digital surfaces. This role involves taking ownership of building scalable web data collection and tagging strategies and implementing them using AEP's Data Collection tools, JavaScript, and other supporting tools on a large-scale web platform.

What You'll Do

Ideal candidates use AI-assisted development tools (e.g., Claude, Cursor) to ship faster and improve code quality. You'll partner with marketing, product, and analytics to define tracking requirements and turn them into technical specs; design scalable tagging with Adobe Tags and AEP Web SDK; and build data layers that capture data accurately. You'll align implementations with XDM schemas and business logic, configure AEP (schemas, datasets, identity namespaces, ingestion), and work with QA to validate via AEP Debugger and browser DevTools. You'll also uphold data governance and privacy (GDPR, CCPA), integrate Martech and third-party tools, and provide documentation, training, and support on digital data instrumentation standards.

What You'll Need

• 5+ years in digital analytics/Martech implementation, working closely with developers on tracking and data pipelines
• Strong Adobe stack experience: AEP (Web SDK/Alloy.js, Real-Time CDP, XDM), Tags/TMS, Analytics, and Customer Journey Analytics
• Solid front-end skills (JavaScript, HTML, DOM; React/Angular a plus) with production-quality code, secure coding, and testing practices
• Expertise in data layer design, governance, and debugging (browser DevTools, AEP Debugger)
• SQL experience querying analytics data (BigQuery, Snowflake, or AEP Query Service)
• Comfortable using AI-assisted development tools in daily workflows
• Strong communicator; effective with technical and non-technical partners

What Sets You Apart

• Experience with Consent Management Platforms (CMPs), server-side tagging, or integrations with platforms like Snowflake or BigQuery.
• Adobe certifications in AEP or Analytics.
• Experience with extensive data pipelines and large-scale data processing tools.
• Full-stack engineering familiarity and skills (Node.js or equivalent, Database, Front-end, etc.)

About Adobe

Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.

Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours. 

Let’s Adobe together

At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create.

Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more.

Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call +1 408-536-3015. 

AI Use Guidelines for Interviews:
Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process.

At Adobe, we empower employees to innovate with AI — and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it’s restricted during live interviews. See how we think about AI in the hiring experience.

 

Expected Pay Range:

Our compensation reflects the cost of labor across several  U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $114,100 -- $214,950 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

 



In California, the pay range for this position is $148,500 - $214,950


At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans.  Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

State-Specific Notices:

California:

Fair Chance Ordinances

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.

Colorado:

Application Window Notice

If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.

Massachusetts:

Massachusetts Legal Notice

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.