Director of Product Marketing

The Adobe for Education Institutions team empowers schools to ensure all faculty and students can be lifelong creators. We focus on driving proliferation and active use of Adobe tools within the Higher Education and K12 classroom and throughout the institution. From creativity tools such as Adobe Creative Cloud, to industry-standard tools that prepare students for the creative economy like Adobe Photoshop and InDesign, to administrative-facing productivity tools like Adobe Acrobat Express, the team is committed to transforming educational institutions across the world. Our mission is to inspire creativity and productivity for all learners, and we want you to join the team! 

We are looking for an experienced B2B Enterprise Product Marketing leader, with a passion for Education and Creativity, to build the infrastructure, strategy, and sales processes to deepen and scale Adobe’s presence in the largest educational institutions globally. This role will be instrumental in building the Enterprise GTM model to drive acquisition, active use and retention.  You will focus on driving adoption of Adobe products with strategic accounts across the US, helping millions of teachers and students bring creativity into their classrooms. 

What You’ll Do 

• Own the end-to-end core Product Marketing strategy for Adobe Education Institutions, including market strategy, positioning, commercialization, product launches, customer insights, and GTM execution 

• Focus on driving growth with the Creative & Business Professional audiences spanning Adobe’s full portfolio including Creative Cloud, Photoshop, Illustrator, Premiere, Firefly, Acrobat, Express, Student Spaces and much more.   

• Lead market analysis and build cases to identify, prioritize and scale future growth segments, audiences, products and geographies 

• Lead GTM strategy and execution for major product launches, ensuring cross-functional alignment across Product, Sales, Marketing, Customer Success, and Executive Leadership. 

• Build and continuously evolve the foundational GTM deliverables for the Creative & Business Professional audiences including messaging, positioning, difficulties, use cases, offers, product launches, roadmap development, sales enablement, personas and competitive insights 

• Define and refine Ideal Customer Profiles (ICP), segmentation strategy, and target audiences to improve growth across institution types, buyer personas, and global markets. 

• Use data to set and track ambitious growth targets for important measures including Annual Recurring Revenue (ARR) and Monthly Active Users (MAU)   

• Partner closely with Product Management to influence product strategy, roadmap prioritization, packaging, pricing, licensing, offers and investment decisions based on customer insights, market trends, and competitive intelligence. 

• Develop an inspiring B2B Institution vision and roadmap while partnering closely with Product, Sales, Demand Gen and many other teams to quickly execute 

• Scale the B2B Enterprise GTM multi-touch model including optimizing KPIs at each stage in the buyer journey to improve conversion rates, engagement, cross-sell, up-sell and retention  

• Advocate within Adobe on behalf of students, teachers, and administrators 

• Attract top talent and develop an impactful team of world class product marketers who are experts at their craft  

• Be proactive and passionate about using AI internally to scale workflow productivity and help craft the external narrative story for how to leverage Adobe AI tools in education to improve the learning experience  

What You Need to Succeed 

• 12+ years in B2B Enterprise Product Marketing  

• 6+ years of people management experience.

• Deeply understands the B2B Enterprise GTM funnel and buying journey  

• Expert at core Product Marketing craft including messaging, product strategy, GTM launch and sales enablement  

• Can build strong relationships and execute a strategy across large matrixed organizations  

• Has built and managed high performing B2B Product Marketing teams that have driven measurable results  

• Has worked with distributed teams to grow a global business and scale new markets/segments 

• Motivated to reach big goals and operate in a rapidly changing environment 

• Comfortable using complex data to inform prioritization and resourcing 

• Exceptional drive for results, strategic thinking and communication skills 

• Strong work ethic, combining bias toward action with innovative thinking 

• Experience in education industry is a plus but not required  

• Experience with Adobe Creative & Productivity products is a plus but not required