B2B Performance Marketing Specialist

B2B Performance Marketing Manager

The B2B Performance Marketing Manager is accountable for developing and leading the complete range of responsibilities related to the global Paid Search strategy and outcomes for their designated business line. This role involves leading, implementing, and optimizing campaigns to achieve and surpass key performance indicators. The Strategist will also ensure cross-team alignment and maintain effective communication with partners.

Strategy Execution:

• Build and Drive development of the overall global strategy for the organization.
• Support Marketing Manager with data analysis and insight to present results to Business Partners, Web Team, Analytics, Campaign Marketing, Field Marketing, Demand Marketing and the Global Growth Marketing Organization.
• Assist in development and delivery of quarterly Media Plans & business reports across all channels
• Identify new opportunities for the Business Units and lead with sophisticated methodologies.
• Work with International strategist to ensure accurate execution and tactics of the Global strategy are deployed.
• Work with Practice Lead to build and complete a plan on an internal and external voice for the program. Bring innovative ideas to further drive Customer Success branding throughout Adobe and to our customers.
• Shape and scale AI-powered search strategies, including Performance Max, AI Max, automated bidding, audience-centric targeting, and next-generation optimization methodologies.
• Effectively develop and nurture positive relationships with the search engine reps and apply their resources, including performance insights and beta testing.

Cross-team Integration:

• Align marketing efforts with SEO, Site Search, and all other marketing fields into integrated global programs.
• Act as Paid Search liaison to Demand Generation functional and Social Media teams for strategy sharing and provide updates to the team.
• Stay current with all industry trends and regularly advise and educate the rest of the company on new technologies, opportunities and standard methodologies.
• Develop strong alignment with the SEO team to purposefully optimize the Paid and Natural Search balance and co-optimization.

Program Optimization:

• Enhance overall program returns and reduction of expenses!
• Responsible for budget allocations, projections, and recommendations.
• Provide input and feedback for landing pages, multivariate tests, ad copy and media plans.
• Lead all aspects of Landing Page personalization, creatives and ad copy test plans and ensure global execution. Communicate results to respective partners and broader teams.
• Drive successful use of Adobe Advertising platform portfolios, objectives, and simulations.
• Provide budget recommendations and forecasts for the Senior Managers.

Desired Skills:

• Achievement focused and lives by the mantra “Always Be Testing”!
• Skilled at inspiring and empowering a team to achieve exceptional results.
• Committed to high-quality work and eager to make a significant impact on the company's success.
• Ability to thrive in a fast-paced environment and to work independently and within a team.
• Ability to learn quickly and adapt to a constantly evolving search industry.
• A love of data and attention to detail - highly organized and analytical.
• Communicate technical information clearly and effectively to non-technical audiences.
• Excellent written and oral communication skills.
• Show history of self-direction, creativity, and ability to meet deadlines.
• Sophisticated solid understanding of Microsoft Office applications, including solid Excel skills.

Job Requirements & Qualifications:

• 7+ years of experience, BA/BS degree required
• Established track record as an enterprise-level Search and Display Strategist, leading campaigns with proven outcomes.
• Deep, hands-on experience with Google Ad Words, Microsoft/Bing Ads, DV360, AdCloud Display, and other search engines.
• Experience with Adobe Analytics, Web Analytics, Bid Optimization platforms, including or similar to Adobe AdCloud
• Proven experience managing campaigns end-to-end and optimizing towards performance goals
• Show experience in developing polished and successful media plans and strategies.
• Understanding of how marketing strategies integrate with other online and offline media campaigns.
• Experience in Lead Generation through search and programmatic display channels.
• Experience leading Enterprise B2B programs at a global scale.

About Adobe

Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.

Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours. 

Let’s Adobe together

At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create.

Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more.

Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call +1 408-536-3015. 

AI Use Guidelines for Interviews:
Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process.

At Adobe, we empower employees to innovate with AI — and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it’s restricted during live interviews. See how we think about AI in the hiring experience.

 

Expected Pay Range:

Our compensation reflects the cost of labor across several  U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $112,000 -- $215,100 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

 



In California, the pay range for this position is $148,500 - $215,100


At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans.  Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

State-Specific Notices:

California:

Fair Chance Ordinances

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.

Colorado:

Application Window Notice

If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.

Massachusetts:

Massachusetts Legal Notice

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.