Senior Director, HCP Marketing

Please note that this position is based in either San Diego, CA, Princeton, NJ or San Francisco, CA. Acadia's hybrid model requires this role to work in our office three days per week on average.

Position Summary

Primary Responsibilities

• Owns and drives enterprise-level HCP brand strategy, ensuring alignment across all commercial channels including community sales, LTC, and non-personal promotion
• Leads cross-functional brand planning and serves as a key strategic partner to senior leadership, including Sales, Market Access, Medical Affairs, and Commercial Operations
• Shapes and influences brand strategy and message evolution, translating clinical data, market insights, and competitive intelligence into actionable commercial strategy
• Provides strategic oversight and direction to HCP marketing team, including leading and developing team members and/or managing managers, where applicable
• Drives high-impact business decisions that influence brand performance, market positioning, and long-term commercial success
• Owns peer-to-peer strategy and execution, ensuring effective engagement with healthcare professionals through impactful programming
• Leads integrated marketing strategy across channels, including HCP promotion, digital strategy, media planning, and field enablement
• Partners closely with Sales leadership to ensure alignment of marketing strategy with field execution and performance objectives
• Oversees the planning and execution of key commercial initiatives, including conventions, exhibits, and strategic marketing programs
• Builds and maintains strong external relationships with Key Opinion Leaders (KOLs) and leads KOL engagement strategy
• Leads advisory board strategy and execution in partnership with Medical Affairs
• Oversees performance measurement and optimization of marketing activities, ensuring data-driven decision making and continuous improvement
• Accountable for significant HCP marketing budget, ensuring effective allocation of resources aligned to strategic priorities
• Identifies market opportunities and competitive threats, proactively adjusting strategy to maximize business impact
• Ensures compliance with all Medical, Legal, and Regulatory requirements and company policies
• Leads agency strategy and management, ensuring delivery of high-quality, insight-driven marketing programs
• Represents HCP Marketing at senior leadership forums, influencing enterprise-level decisions and direction

Education/Experience:

• Bachelor’s degree in marketing, healthcare, business administration, or related field required. MBA preferred.
• A minimum of 12 years of progressive marketing experience within the pharmaceutical or biotech industry, with a demonstrated track record of increasing responsibility and leadership.
  Previous leadership experience required, including experience leading teams and/or managing complex cross-functional initiatives.
• Preferred:
  • Neurology or specialty therapeutic experience
  • Experience operating at a strategic, enterprise level within commercial organizations

Required Skills:

• Deep expertise in biopharmaceutical brand marketing and multi-channel strategy
• Proven ability to influence and align senior leadership on complex business decisions
• Strong strategic thinking with ability to translate insights into impactful business outcomes
• Demonstrated success driving cross-functional collaboration and enterprise initiatives
• Exceptional communication and executive presence
• Ability to lead in a dynamic, fast-paced, and highly matrixed environment
• Strong financial acumen and experience managing large marketing budgets
• Ability to travel up to 40%

Physical Requirements

This role involves regular standing, walking, sitting, and the use of hands for handling or operating equipment. The employee may also need to reach, climb, balance, stoop, kneel, crouch, and maintain visual, verbal, and auditory communication in a standard office environment and while working independently from remote locations. The employee must occasionally lift and/or move up to 20 pounds.  This position requires the ability to travel independently overnight and/or work after hours as required by travel schedules or business needs. 

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