Strategic Launch Lead

Company Description

About AbbVie

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on LinkedIn, Facebook, Instagram, X and YouTube.

Job Description

AbbVie is currently seeking a Strategic Launch Lead, on a 6 month Max Term Contract. This is a high-impact opportunity to shape the commercial launch strategy for priority indications across AbbVie's market-leading Immunology portfolio, partnering with senior leaders and cross-functional teams to build compelling, customer-centric strategies that deliver strong market impact and sustainable growth. As the custodian of launch strategy, you will translate business objectives into robust commercial plans grounded in customer insight, champion innovation and accountability, and lead complex cross-functional agendas to ensure each indication launches with a strong strategic foundation and clear execution priorities. 

KEY DUTIES AND RESPONSIBILITIES

• Develop and articulate a clear pre-launch and launch readiness brand strategy aligned to affiliate priorities, business objectives, and customer needs 
• Partner with senior leaders and cross-functional stakeholders to define the launch vision, priorities, and key strategic choices required to enable successful pre-launch preparation and launch execution.  
• Use market, customer, competitor, and environmental insights to shape pre-launch opportunities, launch planning, and decision-making. 
• Lead strategic planning processes to ensure pre-launch and launch strategies are differentiated, viable, and executable.  
• Look beyond traditional Rx models to explore innovative approaches for reaching and engaging patients in a self-pay market, leveraging new technology, digital solutions, and patient support programs to enhance pre-launch readiness, access, adoption, and launch impact. 
• Drive integrated planning by defining readiness milestones, success factors, and launch narratives grounded in customer insight and market realities.
• Partner across functions to identify risks, gaps, and dependencies that could impact successful execution.
• Collaborate closely across business units to develop a corporate account engagement strategies, strengthen market penetration, and refine value propositions across priority accounts.  
• Work in partnership with business units on education and patient support initiatives that enhance customer experience, improve access, and support successful launch readiness and adoption. 
• Drive disciplined execution of the brand plan through strong governance, clear accountability, and prioritisation across key stakeholders. 
• Work closely with PMO, commercial, medical, market access, regulatory, Area Commercial, IMCO, and other relevant teams to ensure integrated delivery. 
• Monitor progress against strategic and pre-launch objectives, identifying risks, dependencies, and opportunities, and recommending corrective actions where needed.  
• Ensure decisions are made with a clear balance of customer value, business impact, operational feasibility, and broader organisational alignment. 
• Champion innovative thinking to strengthen pre-launch readiness, launch effectiveness, and customer engagement. 
• Drive the adoption of new ways of working, tools, and methods that enhance pre-launch planning, execution, and agility. 
• Amplify the use of AI and other enabling technologies to accelerate pre-launch innovation, improve decision-making, and expand customer reach ahead of launch.  
• Share learnings and insights across teams to continuously improve pre-launch capability, launch preparedness, and readiness for successful execution.  
• Represent the affiliate externally, where appropriate, to support thought leadership, innovation, and pre-launch excellence. 
• Establish and track key measures of success for brand strategy, pre-launch readiness, and pre-launch planning performance. 
• Use structured governance to monitor delivery against pre-launch milestones, identify issues early, and enable timely interventions. 
• Support organisational change required to prepare for new brand strategies, processes, and ways of working ahead of launch. 
• Build capability and alignment across stakeholders to support effective pre-launch execution and readiness for launch adoption. 
• Report any adverse event within 24 hours as per AbbVie’s policies and procedures. 
• Proactively participate in AbbVie’s WHS programs, adhere to policies and always promote a safe work environment. 
• Adhere to AbbVie’s internal codes of conduct and compliance processes. 
• Other ad hoc duties such as administrative duties, as requested. 

Qualifications

• Advanced degree in Business Administration, Life Sciences, or a related field; with proven track record in brand strategy, brand planning, launch development, or commercial leadership roles
• Launch planning, brand execution, cross-functional launch preparation, compelling brand storytelling, and short- and long-term strategic direction
• Commercial leadership background with demonstrated commercial acumen, customer-centric mindset, and understanding of market access stakeholders' economics and decision-making to enable patient access
• Strong strategic thinking and analytical skills with ability to gather, analyse, and synthesise data to generate impactful insights that drive action, deepen customer intimacy, and fuel curiosity
• Drive adoption and alignment across complex, matrixed organisations, whilst managing ambiguity and prioritising multiple competing demands
• Effective relationship management with senior stakeholders, cross-functional teams, and internal partners to exceed shared goals
• Strong influence and communication skills to inspire action through compelling narratives that convey value for customers, peers, and leaders across diverse audiences
• Deliver tailored experiences using real-time data, advanced analytics, and AI to reflect customers' unique preferences and behaviours
• Uses market and competitive intelligence as the key forces and dynamics inside and outside the organisation that guide strategic decisions
• Experience in regulated and matrixed environments highly desirable

Additional Information

AbbVie is an equal opportunity employer, and dedicated to fostering an inclusive, flexible, and supportive workplace that values and respects every individual. We are committed to operating with integrity, driving innovation, transforming lives, and embracing diversity and inclusion. It is AbbVie’s policy to employ qualified persons of the greatest ability. We ensure a fair and inclusive recruitment process without discrimination against any employee or applicant because of, and not limited to, race, religion, age, physical or mental disability, gender identity or expression, sexual orientation, or marital status. Our hiring process is flexible and accessible, so if you have any specific requests or accessibility requirement, please feel comfortable to let our team know by emailing CareersANZ@abbvie.com or speaking with your Recruiter and we'll make any necessary adjustments to accommodate your needs.

WAYS WE WORK

• All For One Abbvie; We weigh all decisions against the common good. We inspire, share and create as a team. We solve problems for all rather than serving our immediate team.
• Decide Smart & Sure; We make intelligent decisions to create the best outcomes. We act quickly, embrace experimentation, and learn what doesn’t work and get on to what does.
• Agile & Accountable; We streamline and eliminate unnecessary obstacles. We plan but adapt as we go. We delegate and make tough decisions to ensure focus on results, staying keenly aware of the urgency in all we do.
• Clear & Courageous; Open, honest, candid dialogue is core to our work and how we act with each other. We share information freely and continuously to find solutions. We admit mistakes. We grow stronger by putting the courage of our conviction to the test.
• Make Possibilities Real; We question with endless curiosity. We’re never satisfied with good enough—patients depend on us to deliver more. We challenge ourselves to find creative, constructive solutions to turn possibilities into reality.

CODE OF CONDUCT & BUSINESS INTEGRITY STATEMENT

• AbbVie is committed to observing high integrity and ethical standards in all its business dealings with our customers, with each other, business partners and suppliers. 
• AbbVie as a responsible corporate citizen will adhere to these standards, as well as to local, national and international laws. 
• All AbbVie employees are responsible for maintaining the Company’s reputation for conduct in accordance with the highest level of business integrity, ethics and compliance with the law. 
• Soliciting and/or accepting/attempting/offering bribes or any illegal gratification is therefore cause for immediate dismissal. 
• AbbVie is committed to operating with integrity, driving innovation, transforming lives, serving our community, and embracing diversity and inclusion. 

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community.  Equal Opportunity Employer/Veterans/Disabled. 

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