Marketing Manager, Gastroenterology - Congress & Sponsorship Strategy

Company Description

About AbbVie

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on LinkedIn, Facebook, Instagram, X and YouTube.

Job Description

The Marketing Manager position will have responsibility for leading Congress and Sponsorship strategy and planning across the Franchise in collaboration with functional partners - including overseeing the annual planning process.  The successful candidate will closely collaborate with U.S. Gastroenterology Medical and Commercial brand teams, Internal and External Agencies, Market Analytics and Business Intelligence (MABI), Legal, Office of Ethics and Compliance (OEC), Field Sales, and Business Services teams in order to plan and execute various marketing-sponsored meetings. 

Talent will be hired at a level commensurate with experience. 

Key Responsibilities Include:

• Lead the integrated strategy and annual planning process for Congresses and Sponsorships related to Gastroenterology brands and indications
• Participate in the annual budgeting process to ensure appropriate funding in order to deliver on brand objectives, including management of this budget
• Manage the cross-franchise Congress and Sponsorship master calendar to ensure timelines, logistics and attendance objectives are met for national and marketing-sponsored meetings
• Oversee cross-functional teams in order to execute upon Congress and Sponsorship objectives (e.g., American College of Gastroenterologists, Advances in inflammatory Bowel Diseases, Digestive Disease Week, and other major Congresses that may be prioritized)
• Analyze and manage Sponsorship opportunities for maximum return on investment
• Collaborate with brand teams on maximizing presence and delivering on Field Sales representative-delivered materials for regional / local conferences and advocacy meetings
• Manage and oversee the tactical execution and accountability of key tactics, including review, approval and delivery of derivative materials (e.g., booths, panels, materials, and messages)
• Oversee approval of Statements of Work / Purchase Orders, including coordination with relevant vendors and other logistics, as required
• Ensure adherence to relevant policies and procedures related to planning and executing Congresses and Sponsorships, in collaboration with OEC
• Track relevant metrics, and develop reporting / present outputs
• Continually contribute to process and capability innovation through assessments and recommendations
• Stay current on all processes and procedures related to Congresses and Sponsorships
• Continually seek out best practices from other Abbvie franchises

Qualifications

Required:

• Bachelor’s degree required
• 5+ years relevant marketing experience
• Excellent verbal, written, and presentation communication skills
• Excellent diplomacy and facilitation skills; ability to influence without authority
• Solid business acumen, including budget management and project management

Preferred:

• Pharmaceutical industry experience preferred (Client or Agency)
• Congress and Sponsorship management experience desired (Client or Agency)
• Continuous Improvement and/or Change Management skills

Additional Information

Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law: ​

• The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future. ​
• We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.​
• This job is eligible to participate in our long-term incentive programs. 

Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless and until paid and may be modified at the Company’s sole and absolute discretion, consistent with applicable law.​

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community.  Equal Opportunity Employer/Veterans/Disabled. 

US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html

US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:

https://www.abbvie.com/join-us/reasonable-accommodations.html