Marketing Manager, Oncology Consumer Marketing - Multiple Myeloma

Company Description

About AbbVie

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on LinkedIn, Facebook, Instagram, X and YouTube.

Job Description

Support the development and execution of strategic and tactical elements of the brand plan, including patient segmentation, customer insights, messaging, positioning, and promotional activities. Collaborate with cross-functional partners to develop and implement consumer marketing initiatives that drive disease awareness, patient engagement, treatment consideration, and brand growth within Multiple Myeloma. Contribute to the development of marketing strategies that are impactful, executable, customer-centric, and aligned with business objectives.

Responsibilities:

• Partner with Marketing Directors and cross-functional team members to develop and execute consumer marketing plans that support Multiple Myeloma brand objectives and performance goals.
• Contribute to annual business planning, tactical planning, and marketing strategy development through analysis of customer insights, market dynamics, and brand performance.
• Support the implementation of patient-focused segmentation, messaging, and promotional campaigns across consumer channels and touchpoints.
• Manage the development and execution of consumer marketing initiatives, including digital, social, patient education, advocacy, and omnichannel programs.
• Collaborate with medical, regulatory, legal, market access, patient services, and agency partners to ensure effective and compliant execution of marketing activities.
• Analyze market research, customer insights, and campaign performance metrics to identify opportunities and recommend optimizations.
• Support initiatives designed to improve patient awareness, engagement, and experience across the Multiple Myeloma treatment journey.
• Manage assigned marketing projects, timelines, budgets, and agency relationships to ensure successful delivery of business objectives.
• Develop relationships with internal stakeholders and contribute to cross-functional teams to drive alignment and execution excellence.
• Support product launch activities, lifecycle management initiatives, and brand growth strategies within the Multiple Myeloma portfolio.

Qualifications

• Bachelor's degree required; advanced degree in business, marketing, healthcare, or related field preferred.
• 4+ years of pharmaceutical, biotechnology, healthcare, or related marketing experience with demonstrated progression in marketing responsibilities.
• Hematology experience preferred; Multiple Myeloma experience preferred.
• Consumer or patient marketing experience preferred, including experience supporting omnichannel campaigns and patient engagement initiatives.
• Product launch experience preferred.
• Experience working cross-functionally with commercial, medical, regulatory, legal, and agency partners.
• Strong analytical skills with the ability to translate customer insights and data into actionable marketing recommendations.
• Demonstrated project management skills with the ability to manage multiple priorities in a fast-paced environment.
• Strong communication, presentation, and collaboration skills.
• Experience in oncology and/or cross-channel marketing highly preferred.

Additional Information

Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law: ​

• The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of thisposting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location,and we may ultimately pay more or less than the posted range. This range may be modified in the future. ​

• We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.​

• This job is eligible to participate in our long-term incentive programs. ​

Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission,incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless anduntil paid and may be modified at the Company’s sole and absolute discretion, consistent with applicable law.​

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community.  Equal Opportunity Employer/Veterans/Disabled. 

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