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Director, Alliance Marketing
AaruNYCSenior
Apply ABOUT AARU
Aaru operates at the frontier of predictive intelligence, using AI to simulate and predict human behavior at scale. By generating and deploying instances of artificial intelligence that mirror humans, called agents, Aaru simulates entire populations with unprecedented accuracy. Our partners use Aaru to refine strategic positioning, identify and understand high-value audiences, validate concepts and messaging before launch, optimize pricing decisions, and build a continuously richer understanding of their customers through simulation. We provide organizations with invaluable foresight, empowering them to anticipate outcomes and proactively make the right decisions at the right time, every time.
We're a small, dedicated, mission-driven team and we intend to stay that way. We believe the best work happens when exceptionally talented people are given ownership, trust and the space to operate without bureaucratic friction. We work with urgency and intellectual honesty and expect new team members to match our velocity. We seek individuals who thrive at the frontier, who push beyond conventional limits, who bring curiosity and conviction in equal measure, and who want their work to have demonstrable impact in the world. If you're energized by the idea of a small team doing things that feel impossible, let’s build together.
ABOUT THE ROLE
Aaru is looking for a Director of Alliance Marketing to own marketing to and with our strategic partners. Aaru's clients and partners use behavioral simulations to pressure-test high-stakes decisions before they're made: M&A strategy, product launches, policy shifts, and geopolitical risk assessments. We are marketing a novel capability to some of the world’s most sophisticated decision-makers, including C-suite executives and government officials.
The ideal candidate has done this before. You have built and owned the co-marketing strategy and execution with strategic partners like consultancies, GSIs, and PE firms; and have owned lifecycle marketing to partners.
RESPONSIBILITIES
Design and execute the “with partners” engine: campaigns, thought leadership, case studies and events.
Build the “to partner” engine: a nurture and enablement program that keeps partner sellers fluent in Aaru's story, proof points, and use cases.
Own the relationship with marketing counterparts at each partner, securing alignment on shared goals, plans, and resourcing.
Partner with sales to generate demand, support in-flight deals, and report on partner-influenced pipeline.
Own the budget, measure program performance, and report results and learnings to leadership.
YOU MAY BE A FIT IF
You have 8+ years in B2B partner marketing, with a track record of execution and revenue impact.
You are measured by outcomes rather than activity — pipeline, mindshare, and deals influenced rather than campaigns shipped — and can point to programs you built from the ground up.
You own strategy and execution in equal measure, and are as comfortable writing the plan as delivering it.
You have the presence and authority to own relationships with senior partner stakeholders.
You have marketed something that didn't have a name yet: a new category or capability that partners and buyers had to be educated on before they could be convinced.
You write and communicate with precision, and can produce executive-ready narrative and customer-facing materials.
You thrive in a fast-moving, early-stage environment where the product, category, and go-to-market motion are still being defined. You operate with urgency and hold a high bar for preparation, partner communication, and follow-through.
STRONG CANDIDATES MAY ALSO
Have marketed something that didn't have a name yet: a new category, a new methodology, a capability that partners and buyers had to be educated on before they could be convinced.
Have familiarity with financial services, CPG, or professional services verticals where high-stakes decisions are frequent and the cost of being wrong is high.
Have exposure to AI, advanced analytics, research methodologies, or scenario planning tools, and can have a substantive conversation about how they work and where they fall short.
LOCATION
This role is based in New York City. Aaru is an in-person company, with employees working from the office five days a week. Candidates are expected to be based in the New York City metropolitan area or willing to relocate.
BENEFITS
At Aaru, we take care of our people. In addition to a competitive base salary and equity participation, we offer comprehensive medical, vision, and dental coverage, visa sponsorship and relocation support, and various other benefits and perks.