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Job Description:
As Owner of country-level marketing activation to drive demand, pipeline, and revenue for IATD.(Industrial Adhesives & Tapes Division), Activate area/global marketing campaigns, launch new products, enable distributors, and orchestrate integrated campaigns across digital and field end users. Act as the portfolio point-of-contact for the country, partnering closely with sales, channel teams, and application engineers.
Key responsibilities
Go-to-market and planning
Localize area/global strategies into a country activation plan with budgets, and KPIs.
Prioritize target segments (e.g., transportation, electronics, general industrial, MRO) with sales leadership.
Campaign execution and demand generation
Build integrated campaigns (email, social, paid/search, content syndication, webinars, events) to create MQLs/SQLs.
Develop and localize content: value propositions, case studies, landing pages, brochures, demo videos, and sales decks.
Commercialize NPIs: messaging, launch kits, sampling offers, promotional bundles, and post-launch nurture.
Sales enablement, Channel and distributor activation
Plan and execute co-marketing with priority distributors: MDF/co-op planning, promotions, merchandising, and trainings.
Optimize distributor e-commerce/category pages, product content, and conversion; manage ratings/reviews and SEO.
Equip channel sellers with playbooks, demo kits, and application stories; track adoption and impact.
Coordinate customer events, roadshows, application demos, and webinars with sales and application engineers.
Digital marketing and analytics
Manage country web pages/landing pages and marketing automation journeys.
Track funnel metrics (visits, MQL, SQL, opportunity, win) and campaign ROI; optimize spend by performance.
Market insights and competitive intelligence
Gather VOC from field visits; monitor competitor activities, pricing/promos, and messaging; feed insights to marketing and product teams.
Compliance and brand stewardship
Ensure claims, images, and content comply with legal, brand, and regulatory requirements.
Budget and operations
Own country marketing budget, MDF/co-op planning.
Domestic Travel 20–40% to customers, distributors, events, and internal sites.
Qualifications
Bachelor’s degree in marketing, business, communications, or engineering; advanced degree a plus.
5 years of B2B marketing experience is preferred; industrial, adhesives/assembly, or channel-led businesses preferred.
Proven success running integrated demand-gen campaigns and product launches with measurable pipeline impact.
Experience enabling distributors/resellers and managing co-op programs.
Strong project management skills; ability to manage multiple campaigns and stakeholders.
Data-driven with proficiency in marketing analytics and ROI measurement.
Skills and tools
Marketing automation and CRM-Salesforce.
Web/CMS and analytics (e.g., Adobe/GA4), SEO/SEM, social (LinkedIn).
Content development and localization; basic creative briefing for agencies.
BI/reporting tools (e.g., Power BI) and Excel for pipeline and ROI tracking.
Fluency in English; strong written and verbal communication.
Key performance indicators
Marketing-sourced and influenced pipeline and revenue.
NPI launch commercialization and revenue; share growth in priority platforms/applications.
MQL/SQL volume and conversion rates; cost per lead/opportunity.
Distributor enablement: training coverage, content adoption, e-commerce conversion lift.
Campaign ROI and budget adherence; website traffic and landing page conversion.
Lead response time and SLA adherence with sales.
Condition
Type: 정규직 (수습기간 3개월)
Location: 한국3M 서울 본사 (서울시 영등포구 의사당대로 82)
Application Guidelines (입사 지원 시 주의사항)
Click ‘Apply ’ button
Fill in basic information such as employment and education
Upload your both of Korean/English Resume (merge your files into one file )(이력서 내 경력기술서 및 자기소개서 포함)
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